(PRWEB) April 30, 2005
KewlJu.com, known for their 21st century Jewish gear, has yet another winning line on their website. The first of the Israeli Bobsled Team (IBT, The Frozen Chosen) official T shirts is now for sale, with a portion of each purchase going to the IBT to help them fulfill their Olympic dream.
KewlJu President Larry Broome said "the IBT merchandise was an excellent fit with our philosophy of not only speaking of Jewish pride but showing it. Our KewlJu shirts and Chosen silicone bracelets are popping up all over the world, and we expect to see the same from the Israeli Bobsled Team t shirt. This t shirt is just the beginning of our merchandising program which is being rolled out in the May/June time frame."
The Israeli Bobsled Federation was founded in 2002 creating the first ever governing body for this sport in Israel.As in many countries with limited snow and without an ice track to practice, the Israeli Bobsled Team began training with the Alberta Bobsled Association in Calgary, Alberta in Canada, home to one of the premier tracks and training facilities in the world.
KewlJu also sells kewl music from Matisyahu, Hip Hop Hoodios, Beth Schafer and books from cutting edge Jewish authors.