Brand Bank Reports Early Successes with Remote Deposit

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Bank Brings in New Business Accounts with GoldleafÂ?s Remote Deposit ExpressÂ?

Goldleaf Technologies, Inc., a leading provider of Web-based ACH and check conversion solutions, and The Brand Banking Company (Brand Bank), a venerable100-year-old community financial institution with $700M in assets based in Lawrenceville, GA, today announced early successes following Brand Bank’s March rollout of Goldleaf’s Remote Deposit Express™ service.

According to Brand Bank COO, Barbara Mahaffey, “The first priority was to acquire new business customers who had historically been beyond our branch footprint. Of the first four businesses we signed up for the service, two were new clients, proving right out of the gate that remote deposit can and will bring new business in the door.”

In fact, early results were so encouraging that Brand Bank President, Christopher Smith, quickly assembled a marketing team and assigned aggressive sales goals—50 new businesses using Remote Deposit Express within the first full year. The team followed suit with an extensive promotional mailing, which cleared the way for one-on-one follow-up.

Brand Bank’s Client Services Coordinators, Martha Pascale and Missy Johnson, have been visiting prospects, demonstrating the service, and signing new relationships. “Recently,” says Pascale, “the flexibility of remote deposit convinced a prospect to move 14 accounts to our bank. In another instance, the service allowed us to retain an existing customer who was moving to an industrial park 15 miles away. Moreover, that customer told another company in the park about our Remote Deposit Express, and we won another new business relationship. That really says it all.”

Johnson concurs: “We visited an existing customer who, because of distance from our branch, had to mail in all of his deposits.” The onsite visit went well. “We did the demo, signed the customer, and helped him submit his first remote deposit all in the same day!”

“Brand Bank was early out of the gate, and they’re reaping the rewards of a focused, strategic, and systematic marketing push,” says Goldleaf Technologies CEO, Paul McCulloch. “Their results prove once again that community banks that leverage Check 21 quickly and decisively can achieve significant results.” McCulloch continues, “Word of mouth about remote deposit is spreading quickly through the business community, and institutions like Brand Bank are there to say ‘yes we can’ right up front.”

Remote Deposit Express is a Web-based, bank-branded, front-end solution that requires no software installation. Merchants scan, truncate, and submit checks electronically through a secure, 128-bit RS4 encrypted Internet connection. Financial institutions may process the standardized X9.37 check image files electronically or on paper as substitute checks, making implementation of Remote Deposit Express easy and independent of an institution’s Check 21 readiness on the backend. Remote Deposit Express is a simple, optional module on the existing Web-based Goldleaf Client™ system that hundreds of financial institutions already use to provide ACH origination and check conversion services.

About The Brand Banking Company

Chartered in 1905, The Brand Banking Company (Brand Bank) is the oldest locally owned bank in Gwinnett County, Georgia. With over $700M in assets, Brand Bank operates six offices in Gwinnett and Hall Counties, and its headquarters are located in Lawrenceville, GA. Brand Bank combines old-fashioned personal service with modern technological conveniences, and it enjoys a long and celebrated reputation for community service. For more information, call (770) 963-9225 or visit

About Goldleaf Technologies, Inc.

Brentwood, TN-based Goldleaf Technologies, Inc., is a privately held financial services company offering Web-based ACH, check conversion, and remote deposit solutions as well as dynamic, feature-rich websites and intranets for community financial institutions. Goldleaf’s e-payments solutions help financial institutions attract and retain profitable customers, increase core deposits, and generate recurring fee income. Goldleaf serves over 2,500 financial institutions nationwide. For more information, call (877) 999-BANC or visit

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Bruce Krajewski
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