Rydium Canada Inc. Structures Online Contextual Services for Niche Marketers without Big Brand Budgets

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Rydium Canada Inc., provider of online advertising services, announced the launch of their contextual advertising service ContextClick™. Increasingly, the online market is becoming more competitive for advertising space with the shift towards online spending. Niche market advertisers without big brand budgets are now competing for exposure with large advertisers. The ContextClick™ entry into the online market is initially positioned to serve ad exposure to niche marketers and then serving the network to include large advertisers. Currently, the ContextClick™ pay-per-click structure offers keyword bidding starting at $0.05 per click.

ContextClick™ serves online advertisers and publishers with a targeted advertising format called WordClick™. Double underlined keywords and phrases contain WordClick™ ads within the editorial content of a publisher’s web page. WordClick™ ads are activated by scrolling over the double underlined keywords or phrases. WordClick™ ads contain up to 125 characters of ad copy contextually relevant to the editorial content of a web page. According to consumer buying patterns these highly targeted ads are clicked on when potential online customers are most likely to purchase.

“ContextClick™ was presented at Ad Tech San Francisco and we’re experiencing an overwhelming interest in our WordClick™ campaigns. Quite simply, our WordClick™ campaigns compliment current online advertising strategies because they’re not competing with traditional banner space on the perimeter of a web page. With respect to banner ad space we also produce BannerClick™ campaigns. Both WordClick™ and BannerClick™ campaigns utilize editorial content as the key to generating successful contextual advertising. Our campaign specialists are continuously developing best practices for successful results for all partners of ContextClick™,” comments Sam Dennis, CEO and co-founder of Rydium Canada Inc.

Both online advertisers and web publishers can benefit from working with ContextClick™. No download is required; publishers insert the ContextClick™ code into their existing web structure and receive a substantial and lucrative payout for all ads clicked on within their online publication. Advertisers can take control of their daily spend limit, keyword bidding and pay-per-click performance resulting in a more accurate ROI.

Find more information on advanced targeting features, tracking consumer buying patterns and more ContextClick™ services by requesting a media kit, direct contact or online demo at http://www.contextclick.com.

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P. Bozinovski
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