World-Renowned Internet Expert Jerry Shereshewsky from Yahoo! to Present at Tech Show August 18th

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The American Marketing Association South Florida Chapter, The South Florida Interactive Marketing Association, and the Florida Direct Marketing Association Co-Host August Program.

The American Marketing Association South Florida Chapter, The South Florida Interactive Marketing Association (SFIMA) and the Florida Direct Marketing Association (FDMA), in conjunction with the 2005 InternetCoast Technology Show will present their next monthly program on Thursday, August 18, 2005 from 5:00 p.m. to 7:00 p.m.

The event will feature world-renowned internet expert Jerry Shereshewsky from Yahoo! with a presentation entitled “Getting to Maybe” -- Permission Marketing at The Broward County Convention Center, 1950 Eisenhower Blvd., in Ft. Lauderdale. The event includes networking before and after the program with some of South Florida’s top interactive marketing professionals. This event cost is $30 for association members, free for SFIMA members with paid membership, and $40 for non-members. To register for this event, visit, , or call Keith Fletcher at 954/547-1965.

Jerry Shereshewsky is a Senior Marketing Executive at Yahoo! Mr. Shereshewsky will share his insight on how the value of engagement is a necessary precondition for the sales process. In order to achieve maximum value from online marketing it is critical to understand what’s different about it and why. Too many marketers see the internet simply as ‘yet another’ media option. Traditional marketers think about the prospect in terms of immediate conquest -- getting to Yes! as quickly and cheaply as possible. Mr. Shereshewsky will point out how they can be more successful when approaching ‘online’ marketing.

The sponsors for the event are ion interactive, domain name registrar and InterMedia Marketing and Advertising.

About ion interactive

ion interactive has been developing, enhancing and marketing world-class Web initiatives for established clients such as Citrix, Samsung, Office Depot, Yahoo!, Fujitsu and Siemens as well as funded startups like NovaVision, Shopeasy, MedWerks, Dermdex and AllergyDirect for over a decade. ion interactive’s three founding partners have firsthand involvement with all of their clients and an unparalleled commitment to quality. ion interactive is located in Boca Raton, FL with an additional office in Boston, MA. For more information, please visit

About, one of the top three fastest growing ICANN-accredited Internet domain registrars, is the global leader for domain name sales, domain name registration and domain appraisals. Together with its affiliated companies,, a web hosting company, and, a leader in domain name purchase, domain escrow and domain aftermarket services, the company manages more than 1,500,000 domains for companies, organizations and individuals, and offers industry leading security and personalized customer service for all of its clients. Moniker clients include: The National Hockey League, Jupitermedia, Lions Gate Films, web marketing and consulting company, and

About InterMedia

InterMedia is a full-service marketing and advertising agency. InterMedia has received innumerable awards for creative excellence, offers a complete menu of professional resources, including interactive/rich-media, brand development and management services as well as marketing-driven strategic growth solutions. Established in 1992, InterMedia redoubles the impact of its campaigns by leveraging strong relationships and cutting-edge electronic research solutions. InterMedia’s solid client base includes such companies as Warner Bros. Publications/AOL Time Warner, Ulysse Nardin, Port Everglades/Fort Lauderdale-Hollywood International Airport, Florida Department of Transportation, and the Greater Fort Lauderdale Convention & Visitors Bureau. With its talented team of industry experts, InterMedia partners with clients to provide one-on-one, innovative marketing solutions beyond the status quo.

About the South Florida Interactive Marketing Association

The South Florida Interactive Marketing Association (SFIMA) is a forum for interactive professionals, businesses and educators. SFIMA is dedicated to the exchange of ideas, information and best practices, as exemplified by case studies and industry leaders that will help members grow their interactive marketing activities and successes. SFIMA’s goal is to be the primary interactive voice in South Florida providing lifelong learning, networking and community outreach opportunities. For more information, visit

SFIMA’s founding sponsors include DoubleClick, a leading provider of marketing tools for advertisers, direct marketers and Web publishers; Google, the developer of the largest performance-based search advertising program and a provider of innovative online campaign management and ad serving solutions for marketers; and Yahoo! (, the most visited site on the Web.

About the Florida Direct Marketing Association

The Florida Direct Marketing Association is an independent organization with over 150 members, including catalogers, Internet retailers, financial services providers, publishers, book and music clubs and retail stores. The FDMA offers a variety of educational and networking opportunities, including the upcoming annual DM Summit on Thursday, September 15th in Fort Lauderdale. Details on FDMA events are available at or by calling 561-417-7025.

About the American Marketing Association

The American Marketing Association (AMA), the world's largest advertising and marketing professional organization, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. For more information, please visit this professional business marketing association

About Yahoo!

Yahoo! Inc. (Nasdaq:YHOO - News) is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 world properties and is available in 13 languages. For more information, visit

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Media Contacts:

AMA : Jay Berkowitz,, 561-716-1334

SFIMA: Vanessa Doval, Becker Public Relations, 305-444-2181

FDMA : Margaret Grisdela, Legal Expert Connections, 561-445-0075

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