FORT WAYNE, IN (PRWEB) August 18, 2005
ItÂs not easy to reinvent something as common as sofas and lounge chairs, but a Fort Wayne firm, Home Reserve, Inc., has done exactly that, and done it well.
At least thatÂs what a local apartment manager concludedÂreluctantly.
ÂI saw those prices and I said to myself, ÂTrash. ThatÂs all they could be. Trash.ÂÂ
The manager, who asked to remain anonymousÂÂNo sense in advertising my stupidityÂÂvisited the Home Reserve website (http://www.homereserve.com) Âmore in desperation than anything elseÂ after combing newspaper ads and local stores for reasonably-priced, durable furniture.
ÂI rent furnished housing for students and young couples, and I have to watch my bottom line. When a local search didnÂt turn up anything promising, I just typed Âcheap sofaÂ into a search engine to see what IÂd get.Â
High on his list of hits was Home Reserve, Inc., a Fort Wayne firm that sells RTA (ready-to-assemble) sofas, lounge chairs, loveseats, and ottomans at about 40% of what the retail big boys charge.
ÂI took a look and I was impressedÂuntil I saw the prices. Then I decided they were just too good to be true. I figured there was no way you could sell a sofa for $299 unless you cut corners all over the place, and IÂm not interested in furniture like that. It wouldnÂt last a year with most of my renters.Â
But desperation led the doubting manager back to the website againÂand again.
ÂThe more I read, the better their merchandise sounded, and finally I just had to see for myself whether it was any good or not.Â
The managerÂs search led him to Home ReserveÂs Fort Wayne factory, where he received a tour Âfrom the president of the company,Â no less.
ÂWhat I saw on that tour really opened my eyes. TheyÂve rethought nearly every aspect of making and selling furniture.
ÂAt every step of the operation they emphasize efficiencyÂand quality. Their units have a smart look and a solid Âfeel.Â They also have features like interior storage space and interchangeable upholstery that IÂd never even heard of before.Â
The manager placed a large order over the Internet (there are no mail-order or showroom sales, which translates into more savings for the consumer), and was amazed when the entire shipment arrived within a week.
ÂI started delivering sofas to some of my tenants, and when they saw only three medium-sized boxes they looked at me like I was crazy.Â
The manager promised to return the next day to help assemble the furniture, Âbut when I got there almost everybody had already assembled it by themselves.Â
ÂAmazing,Â the manager says. ÂAmazing.Â
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