Polaris Marketing Research Manager Receives MBA

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Atlanta Marketing Research Company announces the achievement of Brian Backer.

Polaris Marketing Research, Inc., a full-service marketing research firm, today announced that Brian Backer has completed his Master’s of Business Administration degree at Georgia State University.

Backer, a project manager with the Atlanta marketing research company, focused his studies on marketing and was graduated August 7 from Georgia State. Backer holds a Bachelor’s degree in management information systems from the University of Georgia.

Backer is responsible for maintaining ongoing tracking programs for a number of key accounts at the marketing research firm. This involves relationship-based and transaction-based customer satisfaction research in the financial services, grocery chain, homebuilding and telecommunications industries. He carries out marketing research design and advanced statistical analyses for studies conducted via the Internet and Polaris’ call center.

Prior to joining Polaris in 2004, Backer worked as a programmer analyst at Allison Research Technologies, Inc., and worked in website development during internships with Merial Limited and Averick New Media.

About Atlanta Marketing Research Company Polaris

Founded in 1989 by Jan E. Carlson, Polaris Marketing Research specializes in consumer and business customer satisfaction and loyalty measurement programs, with state-of-the-art interviewing and data collection, quantitative and qualitative research expertise, and personalized project management.

Atlanta-based Polaris Marketing Research is affiliated with the Council of American Survey Research Organizations, the American Marketing Association and the American Society for Quality.

For more information, call Dianne Hill at 404-816-0353 or visit us at polarismr.com.

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Dianne Hill
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