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WeeMees Get Emotional On MSN Messenger 7.5

WeeWorld, creator of the WeeMee visual identity has teamed up with MSN, to give millions of Internet users in the United Kingdom, Spain, Holland and Belgium, the chance to create and experience emotionally intelligent WeeMees within MSN Messenger 7.5, one of the world’s largest instant messaging (IM) services with more than 170 million active users each month.

MSN Users have been able to create basic WeeMees in a downloadable user tile picture format since version MSN Messenger 6 became available in 2003. However, in MSN Messenger 7.5, the WeeMee builder is integrated into the MSN Messenger Client making it an embedded feature.

The emotionally intelligent WeeMee allows customers to express themselves in more creative ways Now, instead of insincere smilies or annoying abbreviations, users can show others exactly how they feel. If they're unhappy, the owner's WeeMee can now stare remorsefully out from their tiny, animated window, shrouded in rain – unhappy, sad and sorrowful. Likewise, emotions including happiness, anger, confusion or surprise can now be conveyed with the help of a suitably expressive WeeMee. In addition, owners can also create and download animated 3D WeeMee characters, for the ultimate personalized, animated mobile wallpaper.

The WeeMee is incredibly flexible and allows creators to build an on-line character that looks just like they do, dresses in the same way and portrays their interests, enthusiasms, causes and passions - even their drinks preference. From sports such as football, rugby, tennis, skateboarding and skiing through to party girls, pets, music, fashion, toys, kids, charity, technology and gadgets, there are millions of possible combinations of WeeMee; enough for almost everyone in the world, plus a few more for good luck. Owners can even choose their own animated backgrounds, with everything from a tropical beach – with gently lapping waves – or cityscape – with regular airline departures - through to the surface of the moon, or the bottom of the ocean – luckily WeeMees can survive almost anywhere. WeeMees can also be tied into their owners’ favorite real-world locations, hang-outs and venues, allowing WeeMee owners to find friends and family – or other WeeMees in their local neighborhood.

Owners pay approximately £3.00 to download their WeeMee in the UK, while owners in Spain, Holland and Belgium pay approximately €3 to use their WeeMee for MSN Messenger conversations or to their mobile phone handset.

Over 3.5 Million MSN customers in the UK alone have already created a WeeMee, joining WeeWorld's global community of over 5 million WeeMees.

“We're very proud of our relationship with MSN,” said Celia Francis, the Chief Executive Officer of WeeWorld. “WeeMees provide customers with the personalization features they are looking for and allows them to create an emotional bond, which is a key feature of the WeeMee and the WeeWorld service. WeeMees are a fun and simple way to make their MSN Messenger and mobile experience more personal and creative. We're delighted that the WeeMee has become an integral component of MSN Messenger 7.5 and more customers will be able to enjoy discovering the delights of our WeeWorld.”

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.


Founded in March 2000, WeeWorld is the creator of the WeeMee and a pioneer in advanced mobile and online social networking. WeeMees are a complete visual representation of their creator, which can be used both online and on their owner's mobile phone handset. A WeeMee reflects its owner almost completely, from physical appearance including features, hairstyles, clothes and accessories, through their interests, enthusiasms and passions - and into the real world, with the owner's favorite places and locations acting as focal points for groups of WeeMees. This creates a parallel world of alter-egos with emotional content and expression where real people can enjoy social networking to the full in a secure environment, where anonymity is assured.

WeeWorld has been recognized by a number of leading publications and services as one of the most exciting new services for the Internet and mobile phones in the world today. In 2003 Fortune magazine awarded the company the 'Coolest International Business' award. WeeWorld is also a recipient of Red Herring 100 Europe, a selection of the 100 private companies in Europe and Israel that play a leading role in innovation and technology. WeeWorld is backed by Benchmark Capital, one of the world's leading investors in high technology companies


Celia Francis




Brian Baglow

Indoctrimat PR

M: +44 (0) 7747 792247



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