Seven Essential Tips for Buying Jewelry Online

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E-commerce expert Kevin Canning, owner of, shares his expertise for buying jewelry online with confidence.

There are many reasons to buy jewelry online. Often you can save 50 percent or more buying online because e-commerce retailers have lower overhead costs than bricks-and-mortar stores and can pass the savings on to you. And it doesn't get much easier than making a few clicks on your computer to order that perfect piece. These seven tips for buying jewelry online will give you the confidence you need to find a great deal on your next jewelry purchase.

Know your stuff - Whether it's pearls, diamonds or gold, do the research before you order. Know the different grades, colors and quality of the precious stones or metals you're purchasing. Information abounds online, so let the search begin.

Search engine savvy - When you use one of the search engines, such as Google, be specific with your request such as 'pearl jewelry' or 'gold ring.' Usually the top ranked sites are there for good reason. Often they've been online for years to attain a high ranking and contain references to what you've put in your search parameters. Start exploring the sites on the first couple pages and see what you find.

See the guarantee - Once you find an online store that has the jewelry you're seeking, how can you tell if they're the real deal? Check to see that they offer a guarantee, a return policy and that the site has secure ordering. Also, make sure there's a phone number to call if you have any questions.

Get wise to the size (and other options) - When you're ready to order, make sure you have all the correct options in mind. You'll need the correct size for some pieces such as necklace length or ring size. Other options can include stone type, stone cut, preferred color or setting choices.

Surfing the site - Many online jewelry stores group their products by category, such as earrings or necklaces. Often there is a search box to type a word into and look for your particular item. When you see a photo of something you like, move your mouse over the photo. If a little hand appears you can double click on the photo to make it bigger. This should give you a better look at the piece.

Ask today, wear tomorrow - If you have any questions about an item or ordering, call or email the online jewelry retailer. Better to ask in advance to get exactly what you're looking for rather than order and have to return an item. Saves you time and shipping costs.

Time to buy - You've researched, found the perfect item and it's time to buy. When you're looking at the item online, follow the directions to click and add the item to your virtual shopping cart and follow the instructions to check out. It's best to use a credit card rather than an ATM card for added purchase protection. Make sure you know how many days you have to return something if the need arises.

With these tips for buying jewelry online, you can surf for great jewelry deals from the comfort of your favorite chair and make yourself, or someone special, very happy indeed.

Media inquiries:

Kate Kaemerle

EnTech Public Relations


All other inquiries:

Kevin Canning

Pearls of Joy

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Kevin Canning
Pearls Of Joy
800. 451.1411
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