IRON Solutions Announces Vice President of Sales

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IRON Solutions, the leading provider of equipment market intelligence for used agricultural, industrial and outdoor power equipment, has appointed Bruce Arduser as its vice president of sales.

IRON Solutions, LLC ( today announced the appointment of Bruce Arduser, vice president of sales.

Arduser brings more than 30 years of sales and marketing experience to IRON Solutions ( He has spent most of his career in sales management, primarily with Pioneer/DuPont, building sales teams, developing their skills and providing leadership to accomplish growth goals.

“We are thrilled to have Bruce join our company and to lead our sales and marketing team,” said Merlyn Friesen, president and CEO. “His experience, knowledge and commitment to the customer will ensure our continued growth and ability to meet the needs of the dealer of the future. We look forward to being challenged by his expertise and energy at every level of our organization.”

Arduser grew up on a family farm near Mankato, MN, and is very familiar with equipment having operated most of the machines that are on farms today. He and his wife Jane are relocating to the Fenton-St. Louis area from their current home near Green Bay, WI.

“Bruce’s knowledge and expertise will be a tremendous asset as we move forward in our sales and marketing programs,” said Friesen. “Bruce is very familiar with online marketing in the marine industry. IRON Solutions offers farmers and end-users this ability with our IRON Classifieds ( equipment listing service. The listing includes a free IRON Appraiser valuation at (, which allows consumers to determine what their equipment is worth before they list it for sale.”

IRON Solutions is the leading provider of equipment market intelligence for used agricultural, industrial and outdoor power equipment. Its solutions include Official Guides to equipment values and many tools for equipment marketing and automating the sales department processes in equipment dealerships. To learn more about IRON Solutions, its products or services, please visit the IRON Solutions website at

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Brenda Barnes
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