Customer Reciprocation: Good for Affiliates, Great for Merchants

Share Article, the team that announced "Customer Reciprocation" to the world of affiliate marketing, has today launched a complimentary service for merchants called the SpinningTornado Merchant Partner program., the team that announced "Customer Reciprocation" to the world of affiliate marketing, has today launched a complimentary service for merchants called the SpinningTornado Merchant Partner program.'s growing "Merchant Partner" program is causing a turbulent upsurge of online merchants eager to super-leverage their affiliates. Merchants are embracing the free and simple two-step process to boost their revenue through Customer Reciprocation. The unique customer acquisition strategy creates sales for the merchant whenever their affiliates shop anywhere online, even with competitors.

Qualified Traffic has always been a priority for online business owners who monitor their cost per acquisition (CPA). The "Merchant Partner" program delivers guaranteed customers creating a win-win outcome for everyone in the affiliate marketing industry including affiliate networks, merchants and their affiliates.

Tom Zorde, co-founder of explains:

"Many merchants are restricted by their affiliate program. It squeezes profit margins reducing their ability to price their products competitively. Customer Reciprocation counteracts this loss by allowing the merchants to subsidize the price of their products. Additionally, it is an easy way for affiliates to profit from their normal shopping habits."

"Our service is unique because everybody wins. We've designed the Merchant Partner program to make it simple to benefit from the shopping habits of your own affiliates. Affiliates love it as the commission they earn from receiving the reciprocal customer subsidizes the cost of their purchase. To top it off, they're not limited to shopping at a restricted directory of merchants. Merchants see it as a smart business decision as super-leveraging their affiliates is just a free and easy two step process that increases sales and improves affiliate retention."

According to Michael Lever, co-founder and CEO of

"The best part of Customer Reciprocation is the fact that it converts competing affiliates into profit partners. This mutual collaboration benefits not just themselves, but their respective merchant and affiliate network as well."

"It is a paradigm shift that affiliate marketing has been long overdue for. Astute merchants, affiliate networks and associates are openly sharing in the benefits of Customer Reciprocation."

Customer Reciprocation is an enabler allowing all affiliate marketers and merchants to gain maximum results from their online business pursuits.

Merchants and Affiliates wishing to learn more can visit

About; is an independent company offering unbiased tools and services to help affiliate/network marketers, merchants, and business opportunity seekers build profitable online businesses. All their offerings are designed from the ground up to add clear tangible benefits to members businesses.

They are not associated with any other Internet business, which means they can offer full commitment to all their members. With 100% integrity, they aim to be the number one management platform for all affiliate marketers. was founded in 2003 by Michael Lever and Tom Zorde, two online entrepreneurs from Perth, Western Australia. Their collective expertise in affiliate marketing and Internet application development coupled with a niche idea saw the launch of in January 2005.

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