EFFIE® Awards Appoint Global Advisory Board To Grow the Global EFFIE Awards Competition

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Board comprised of top level marketers from fortune 500 corporations who recognize the value of effective multinational campaigns.

A Global Advisory Board comprised of top marketers from major international corporations from IBM to McDonald’s has been established to help aggressively grow the Global EFFIE Awards, which were created to honor marketing campaigns that have proven their effectiveness in multiple markets worldwide.

"I have always considered the EFFIEs the awards that really matter. The mere act of completing an EFFIE application reinforces all that is good about marketing: the possibility of turning creative ideas literally into gold,” said Amy Fuller, Group Head of Americas Marketing, MasterCard. “There is perhaps no better forum for demonstrating and acknowledging the power of ideas, of partnership and of discipline than the EFFIE Awards. That they reward global efforts, in addition to domestic marketing, makes them all the more relevant."

The Global Advisory Board is comprised of the following members who will provide counsel and input in shaping and growing the Global EFFIE Awards:

Salman Amin, SVP, Chief Marketing Officer, Foods PepsiCo International

Deirdre Bigley, VP, Worldwide Advertising, IBM Corporate Marketing

Geralyn Breig, President, Godiva Chocolatier International

Jeff Carl, VP, Global Marketing, McDonald's

Simon Clift, CMO, Unilever

Shawn Dennis, VP, Global Brand Strategy, Dell Inc.

Barbara Ford, VP, Global Advertising Resources, Kraft Foods Global

Amy Fuller, VP Americas Brand Development, MasterCard

Scott Fuson, CMO, Global Executive Director, Dow Corning

Michael Johnson, Marketing Director, Global Impact, Burger King Corporation

Kip Knight, VP, Marketing, eBay

Lisa Halprin, Director, Global Strategy nitiatives, Bayer Corporation

Daniel Lee, VP, Marketing, Maxell Corporation

Jane Mackie, VP, Marketing, Loews Hotels

Stew McHie, Global Brand Manager, Exxon Mobil Fuels Marketing

Richard Meyer, Director, Global Advertising Services, The Gillette Company

John Middlebrook, VP, Global Sales, Service & Marketing, General Motors Corporation

Robert Painter, VP, Marketing, IBM Business Consulting Services

Steven Robins, Group Marketing Director, Pfizer Consumer Healthcare

Arun Sinha, Chief Marketing Officer, Pitney Bowes

Peter Stringham, Client Group General Manager, Marketing, HSBC Holdings Plc

Steven Wilhite, SVP, Global Marketing, Nissan Motor Company

Tom Young, Director Brand Management & Advertising, Boeing

“Consulting with our Global Advisory Board, which is comprised of marketers with a vested interest and vast knowledge of effective multinational marketing will be invaluable in propelling the Global EFFIE brand,” said Mary Lee Keane, Executive Director of the EFFIE Awards.

“As more marketers recognize the importance of expanding their brands' positioning internationally, it is equally important that we recognize the advertising that creates a consistent connection between those brands and their consumers, market by market, “ said Steven Robins, Group Marketing Director of Pfizer Consumer Healthcare.

The Call for Entries deadline for the Global EFFIEs is January 12, 2006. To be eligible to enter the Global EFFIEs, a campaign must have run in four or more countries worldwide and two or more regions of the world. The Global EFFIE Awards will be announced on the evening of June 7, 2006 at the EFFIE Awards ceremony.

The 2005 Global EFFIE Winners included Apple Computer Inc. and its longtime agency TBWAChiatDay for the iPod “Silhouettes” campaign (Gold), adidas and 180TBWA for the “impossible is nothing” campaign (Silver) and Procter & Gamble and Leo Burnett for the Tampax Compak “True Stories” campaign (Bronze).

About the EFFIEs

The Global EFFIE Awards were created to honor campaigns that have proven their effectiveness in multiple markets worldwide. A win is testimony to the fact that a campaign is strategic, creative and brand savvy on an international level.

The EFFIE Awards program judges advertising and marketing effectiveness and has since become recognized by agencies and advertisers as the pre-eminent award in the advertising industry. EFFIE Awards are now given in 30 countries worldwide. For more details, visit http://www.globaleffie.com or http://www.effie.org.

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