Goodbye Yellow Pages--New Sponsera Technology is Fast Replacing the Phone Book

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Search engines are replacing the Yellow pages as the preferred way consumers find local businesses and professionals. But the local businesses aren't easy to find on search engines such as Google. A new technology makes it easy for consumers to find local businesses. For the local businesses, rather than pay big dollars to the Yellow pages, they pay only for results.

When Joan Powell, 52, of Fairfax, Virginia wanted to find a therapist, she didn't go to the Yellow pages. She went onto Google.

Ms. Powell (personal details changed for confidentiality reasons) said she uses Google or Yahoo to try to find local businesses. She doesn't use the phone book anymore. "We do a lot of our shopping online. So it's natural for us to look online when we are trying to find someone local, like a therapist."

Ms. Powell didn't know it, but the technology she used to find a therapist is operated by Sponsera (, an advertising technology company founded by veteran Internet experts. Ms. Powell found her therapist through a website Sponsera operates on behalf of mental health providers,

Sponsera's technology makes it easy for local professionals and businesses to be found. The technology converts "clicks" into customers.

Such technology is long overdue, according to Richard Geller, advertising expert and co-CEO of advertising technology company Sponsera.

"Today's consumer is on Google or Yahoo looking for local businesses. But the businesses aren't there. They find it difficult to navigate all the complex technical issues," said Mr. Geller.

Now, thanks to the Sponsera technology, the business owner or professional can use Sponsera's technology to get local customers. "We do everything," Geller said. "The business owner can focus on pursuing their profession or running their business, and we provide them with Internet leads."

Mr. Geller said that Sponsera's technology makes it easy for people to find the local businesses they are looking for. And the technology converts the interested prospect into a high quality sales lead.

"Today local business owners want sales leads. They don't want clicks," said Geller. "They want customers. Sponsera delivers these customers."

According to Geller, this is a huge opportunity for local professionals or business owners. "If you are a plumber, or a therapist, or a lawyer, you can be ahead of your competitors if you implement a good local advertising strategy on the Internet."

About Sponsera

Sponsera was founded in 2000 and is based in McLean, Virginia. Clients have included DuPont, George Washington University and a unit of Xcel Energy. Sponsera's family of websites includes, providing high quality leads to mental health providers such as psychologists, social workers and marriage and family counselors.


Richard Geller



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