Siperian Enables Customer Data Integration

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Siperian’s Darlene Mann spoke with the Business Intelligence Network in an exclusive interview.

Siperian’s metadata and rule-based approach to CDI provides an extensible framework that can grow as an organization’s data stewardship and business intelligence strategy matures.

Darlene Mann, CEO for Siperian, in an exclusive interview with David Loshin and the Business Intelligence Network, recently discussed the importance of building a Customer Data Integration (CDI) hub that provides unified customer views across disparate data sources that in turn drives business actions across multiple channels and applications.

“Customer data integration is a critical problem for enterprises who continue to struggle to gain a unified, accurate view of their customers across disparate data sources and systems,” said Darlene Mann, CEO of Siperian. "Our highly scaleable, adaptive transaction hub, Siperian Hub, enables enterprises to achieve a complete and actionable 360 degree view of their customers that drive real-time business actions and more importantly leverage their most valuable asset: customer data.”

“Customer Data Integration is one of the key challenges to building effective CRM and business intelligence programs,” says David Loshin, President of Knowledge Integrity. “Siperian’s metadata and rule-based approach to CDI provides an extensible framework that can grow as an organization’s data stewardship and business intelligence strategy matures.”

To listen to the interview, please go to

“The B-EYE-Network Solution Spotlights are an intuitive dialogue with innovative solution providers that give us a cutting-edge introduction to the new products and services we know are of interest to you,” said Ron Powell, Publisher and Editorial Director for the B-EYE-Network. “The network publishes five newsletters serving 112,642 readers across a wide variety of industries, making us the largest newsletter-based information source for business intelligence, business performance management, data warehousing and data quality.”

About Siperian

Siperian, Inc. is a provider of a comprehensive customer data integration (CDI) and management platform. With its adaptive, neutral approach, the company’s customer transaction hub, Siperian Hub, delivers unified, accurate customer views across disparate data sources to all business users and systems; that in turn drive real-time business actions within existing operational processes. As a highly manageable and extensible multi-product platform, Siperian Hub enables enterprises to rapidly configure the solution to changing business conditions; resulting in more efficient and profitable customer interactions, reduced customer operations costs and increased accuracy of regulatory compliance. With a rich set of data integration services and support for service-oriented architecture, Siperian Hub cost-effectively delivers trustworthy customer data for direct business use or integration to other systems. Rated as a visionary vendor in the CDI space by Gartner, Siperian has customers across many verticals including Pharmaceutical, High-Tech, Financial Services, Media and Publishing, etc. For further information, visit us on the Web at or call 1-866-SIPERIAN (1-866-747-3742).

About Business Intelligence Network

Delivering industry-based content hosted by domain experts and industry leaders, the network includes horizontal technology coverage from the most respected thought leaders in Business Intelligence and Business Performance Management, Data Warehousing and Data Quality, serving these communities with unparalleled industry coverage and resources. For more information, visit the website at

This press release is based upon information provided by the Company. The Business Intelligence Network does not independently verify statements made and has no obligation to update these statements after the date of release.

Media Contact:

Business Intelligence Network

Katie Rostermundt


McCoin & Smith Communications LLC (for Siperian)

Chris McCoin or Richard Smith

508-429-5988 (Chris) or 978-433-3304 Rick)

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