AP9 Business Max Arms Small Business Owners With Strategies to Improve Employee Retention

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AP9 Business Max, by Adaptive Marketing LLC, reminds entrepreneurs that high employee retention rates is key to their company’s success.

Broad-stroked perception amongst workers and employers these days is the employees are not as loyal as they used to be, reports AP9 Business Max. Some studies indicate that up to 75 percent of all employees would, with the right inducement, leave their current employer. The Department of Labor reported that voluntary employee turnover increased to 20.2 percent last year.

So how’s a small business owner with limited resources able to compete against major corporations for employee loyalty during a competitive landscape? AP9 BusinessMax, a savings program designed especially for small business owners, reminds entrepreneurs that smaller companies are inherently more flexible than process-burdened corporate entities -- and it’s often the “soft” employee benefits that will turn your staff into loyal (and happy) employees.

As clichéd as it may sound, openly communicating with your staff is the single-most important item you can act upon. In today’s marketplace, nothing is constant except change. Companies are constantly being reinvented and realigned in order to remain competitive -- especially small businesses. Make sure you share your ever-changing vision with your employees. Share your frustrations and obstacles, too. By involving them in the evolution of your company, they will become devoted allies in problem solving.

Remember, it’s better to share news -- even if it’s bad news -- than to not communicate at all. Lack of information only fosters rumors, misconceptions, miscommunication and lowered morale. Best of all, points out [AP9 Business Max], talk isn’t just cheap, it’s free -- and the payoff in employee retention is huge.

AP9 BusinessMax offers these cost-effective tips for keeping your workforce happy and productive:

-- Create a flexible work environment. Studies indisputably show that employees who have flexible work hours retain at a much higher rate than those who don’t. If you institute a flex work schedule in your workplace, be sure you establish reasonable “ground rules” or boundaries that you are comfortable with. More and more employers are also allowing their staff to telecommute, which can be richly rewarding and foster tremendous loyalty. However, be mindful of the potential pitfalls that can occur with isolated employees -- teamwork, synergy and communication may be more difficult to foster. Again, communication is key when employing telecommuters.

-- Offer meaningful services to your staff. Want to show your employees that you really care? Offer services that will make it easier for them to balance their work and personal lives. Backup childcare services, pet watching services for when an employee travels on business or even a concierge service that can run errands for your staff while they work are all employee benefits that your staff will genuinely appreciate.

-- Have fun! Just because it’s work doesn’t mean you can’t have fun. In addition to hosting regular events like company-sponsored picnics, parties and outings, you should ensure that your physical workspace is fun, too. If your office is dark, dreary and cluttered it will negatively impact productivity. You don’t have to spend a fortune to revamp your space, either. Paint the walls (any color other than white, gray or beige), add beautifully-framed posters, ensure that the space is properly lit and add other unique touches that are an expression of your company’s personality. These little touches will transform your office into a place that people want to come to every day!

Soft benefits like these can be very powerful motivators. And if you can’t afford to offer your staff a comprehensive benefits package with health insurance, retirement planning, tuition assistance and other benefits found in a typical benefits package, actively recruit employees who are more attracted to the “soft” quality of life benefits that you offer!

AP9 Business Max provides its members with access to savings, via DealPass, on a wide range of small business needs — office supplies, equipment and furniture; health benefits; travel and entertainment benefits; small business resources; sales and marketing needs and much more.

About AP9 BusinessMax

AP9 BusinessMax is a leading membership discount program offered by Adaptive Marketing LLC. Headquartered in Stamford, Conn., Adaptive Marketing LLC is a category leader in both membership and loyalty programs, bringing value direct to consumers through an array of benefits in healthcare, discounts, security, personal property and personals. Members may access their benefits at DealPass, an online portal for Adaptive Marketing LLC membership programs. With broad online and offline distribution capabilities, Adaptive Marketing LLC offers its corporate client partners effective tools to enhance market presence, strengthen customer affinity and generate additional value through programs, such as AP9 Business Max.


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