IRON Solutions and eqpower™ Align to Further Extend Customer Market Reach

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IRON Solutions now offer sellers the ability to transfer listings to CNH Capital's website.

IRON Solutions (, the largest online equipment marketplace and publishers of the Industry Official Guide, announces it will offer sellers the ability to transfer listings to the website operated by CNH Capital America LLC (CNH Capital) to enhance sellers’ Iron Solutions listings.

In addition to the more than 20 million hits each month that customers enjoy on, including 400,000 unique visitors, users will be able to easily connect with an additional 7.5 million hits and over 11,000 monthly unique visitors in an auction format. Related sales results will become part of the massive data collection efforts that go into creating the Industry Official Guide.

Scott Derksen, senior vice president of technology and development for IRON Solutions, states, “we see this as a win-win situation for our customers and both companies as the relationship with eqpower connects sellers with another market and augments the reach and quality of the Official Guide. We plan to phase eqpower support into our online and offline tools.”

Tim Biewer, director of asset management at CNH Capital, is also very excited about the alliance. “We are very enthusiastic about the potential to increase listings for our buyers and make it very easy for buyers and sellers to list, appraise, and most importantly, buy or sell equipment on our website.”

About IRON Solutions

IRON Solutions is the leading provider of equipment market intelligence on used agricultural, industrial and outdoor power equipment. The organization helps equipment buyers and sellers agree on the value of equipment. Its solutions include official guides to equipment values, IRON Search, IRON Classifieds, IRON Appraiser, Quote Pro Sales Suite for automating the sales department processes in equipment dealerships, and more. To learn more about IRON Solutions, its products or services, please visit the IRON Solutions website at

About eqpower, operated by CNH Capital, is a leading online marketplace for buyers and sellers of used agricultural and construction equipment. Customers can view listings and bid, acquire and finance the units listed. More than 50,000 units worth over $1 billion have traded hands on To learn more about the eqpower online marketplace, visit

About CNH Capital

CNH Capital, the financial services business of CNH Global N.V., provides a comprehensive range of services, including wholesale and retail financing, leasing, insurance, asset management, and revolving lines of credit, for the global marketplace. Building on nearly 50 years experience in the equipment finance industry, CNH Capital services a portfolio of more than $13 billion, helping customers through various wholly-owned subsidiaries and joint ventures throughout North America, Latin America, Europe and Australia.

More information about CNH Capital and its products and services can be found at

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Brenda Barnes
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