Knowledge Source Expands Primary Research Capabilities

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Knowledge Source is adding health care research industry veteran Marianne Kubik as its new head of primary market research. Ms. Kubik brings more than twenty years of qualitative and quantitative health care research experience to the Knowledge Source team.

Knowledge Source, Inc. ( announced today Marianne Kubik has joined the company as its new head of primary market research.

Ms. Kubik has extensive experience in managed care and health insurance market research on the vendor side from FIND/SVP, MORPACE International and Rothstein-Tauber Inc. She also has significant experience on the client side, having led the primary research, customer satisfaction, NCQA accreditation, and competitive intelligence efforts at Anthem Blue Cross and Blue Shield of Connecticut for more than five years during the plan's transition into the managed care arena. Her primary research experience also includes over-the-counter pharmaceutical product research for Richardson-Vicks and research consulting experience at General Electric Company.

Ms. Kubik brings her expertise to Knowledge Source in the following health care areas: pharmacy benefit management; pharmaceutical industry issues; long-term care; hospital industry issues; continuum of care and assisted living; third party health insurance and reimbursement issues; managed care industry issues; the impact of public policy; and health care economic issues.

Typical assignments cover topics such as: an overview of the reimbursement issues surrounding specialty pharmaceuticals; tracking studies on competitive activities; the potential impact of Medicare reform on diagnostic test markets; an in-depth overview of a managed vision care company being considered for acquisition; and company overviews of the major consumer-driven health plans for strengths/weaknesses/threats/opportunities analysis.

About Knowledge Source

Knowledge Source, a national business intelligence and market research firm, has delivered healthcare business information and analyses services to executives who seek a competitive edge since 1989.

Knowledge Source provides Market Research reports presenting strategic business intelligence on approximately 25 segments of the Health Care Market, and on more than 125 leading health care organizations. The Custom Research Services of Knowledge Source include primary and secondary research for competitive intelligence, due diligence, strategic planning, and market planning. The Custom Research Services area conducts secondary research across industry sources and conducts primary research using in-depth interviews (among industry experts, government agencies, and executives), qualitative/quantitative surveys and focus groups.


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John Santilli