Hit Series and Multinational Brand Sensation Atomic Betty Takes Fall ‘05 by Storm

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International animated success, Atomic Betty, blasts into Fall 2005 with 3 award nominations, new episodes and a plethora of merchandise.

Animation studio and production company, Atomic Cartoons, is pleased to announce that it’s proprietary creation, Atomic Betty, has been nominated for two Gemini awards and a prestigious BAFTA award.

“It’s been a thrilling ride to get here,” says Trevor Bentley, Atomic Betty Executive Producer and co-creator, “And we’re honored to be noticed both here in Canada and abroad at these high-profile industry events. The credit for Betty’s success really has to go to the dedication and hard work of the production team and to all those folks in the marketplace that have supported the series and the brand since the beginning.”

Celebrating its 20th anniversary, the Gemini Awards on November 19th will showcase the very best of Canada’s television talent pool. Atomic Betty is being given the nod in two categories: Best Animated Program or Series and Best Direction in a Children's or Youth Program or Series.

For the BAFTA awards, Atomic Betty has been nominated in the international category. The star-studded event, celebrating its 10th anniversary, will take place at the London Hilton on Park Lane on Sunday the 27th of November.

Atomic Betty, an international co-production from Breakthrough Animation, Atomic Cartoons and Teleimages Kids, airs in more than 107 countries. The show debuted on Cartoon Network in fall 2004. Cartoon Network has since signed on for 52 episodes of this cosmic series based on the show’s success.

Other Atomic Betty news includes the recent release of the highly anticipated Warner Home Video DVD set, Atomic Betty Volume 1: Betty, Set, Go! and Atomic Betty Volume 2: Betty to the Rescue! Each include 88 minutes of programming and out-of-this world extra content including a music video by the voice of Atomic Betty, Tajja Isen, and an animated interview with the villains, Maximus and Minimus.

Also in the spotlight, Global video games publisher, Namco Hometek Inc. recently released the "Atomic Betty" game for the Game Boy Advance.

The game, developed by Breakthrough New Media/Big Blue Bubble, features a three-character control scheme that allows players to enjoy all of their favorite characters at once, utilizing their individual skills to save the universe from the evil Maximus I.Q..

Other Atomic Betty merchandising deals already in place include Playmates Toys, Mead school supplies, Sara Lee for packaged girls underwear products, Jacques Moret for junior intimate apparel, girls and junior's hosiery and loungewear for juniors, Kids Headquarters for girl's pajamas, Ripple Junction for teen specialty apparel, Wiesner Products for slippers and footwear products, and A.D. Sutton for travel bags, cosmetic cases, backpacks and luggage products. Look for these in stores this fall.

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Rob Davies
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