Market America to Launch Olympic Athlete Champion Blend

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Olympians Jennifer Rodriguez and KC Boutiette use technology to design personal blend.

Market America, a product brokerage and Internet marketing company specializing in One-to-One Marketing and Mass Customization, today announced that it will introduce Isotonix® Champion Blend, the latest addition to its line of Isotonix-brand dietary supplements. The Champion blend was designed by Olympic speedskaters Jennifer Rodriguez and KC Boutiette. The company will officially launch the product at the Essent ISU Speedskating World Cup competition to be held Nov. 18-20, 2005 at the Utah Olympic Oval in Kearns, Utah, site of the 2002 Olympic Winter Games.

Sponsored by Market America, Rodriguez and Boutiette used the company’s new Isotonix Custom Cocktail technology to design a personal blend of the Isotonix-brand products they take regularly. The new Isotonix Champion Blend will be a 15-day supply of six different Isotonix products: OPC-3, ORAC, Vitamin C, Vitamin B-12, Mineral Blast and MultiTech. The blend provides 97 essential vitamins and minerals that can help boost performance and overall health.

“We have been taking Isotonix products for years now,” said Rodriguez, two-time Olympic bronze medalist and defending World Sprint Champion. “Since we compete and train year-round for the Olympics, we can only take the highest quality supplements. As Olympic athletes, the quality of a supplement is the extremely important. With the Isotonix line of supplements, we know that what is on the label is what is in the bottle. Our Olympic careers depend on it and we depend on Market America. Our new Champion Blend is the formula we take and Market America is making it available to anyone who wants high-quality supplements that deliver.”

In October 2005, Market America introduced its latest advance in mass-customization technology, Isotonix Custom Cocktail. The new technology allows customers to design their own custom blend of up to 10 Isotonix-brand supplements. The Web-based ordering system gives customers the ability to choose what they want in a dietary supplement while also receiving advice to help provide balanced nutrition. With over 3.6 million possible combinations, Isotonix joins the ranks of custom computer, clothing and bicycle makers that use technology to allow customers to design their own products.

“The new Isotonix Custom Cocktail is the only product that allows us to choose what we want to take,” said Boutiette, three-time Olympian and two-time world record holder. “When Market America introduced Isotonix Custom Cocktail, we were finally able to order just one bottle of all the products we take. Our new Isotonix Champion Blend is exactly what we want and need. Isotonix products give us that little bit of edge we need to compete in a sport that is ruled by fractions of a second.”

Market America has teamed with Rodriguez and Boutiette since 2004. The couple is also part of the company’s over 110,000 independent distributors worldwide. To locate a distributor, visit or call (800) 862-6561.

About Market America

Market America’s unique business model combines the power of the Internet and One-to-One Marketing to sell innovative products and services through independent distributors around the world. Founded in 1992, the company has realized more than $1.5 billion in suggested retail sales. The company now has more than 110,000 independent distributors worldwide. In 2005, the company opened operations in Taiwan and plans further expansion into the Pacific Rim. More information is available at

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Andy Aldridge
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