Pearls -- the Environmentally and Socially Responsible Jewelry Choice

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Pearl Oysters are a sustainable aquaculture crop and support rural farmers and communities.

Precious metals and stones are in the news these days -- and not always in a good way. Mountains are removed to extract gold dust with cyanide leaving behind a toxic, strip-mined landscape. Diamonds and other gemstones are mined in environmentally damaging ways, sometimes using child or slave labor. What should you look for if you like to give or wear jewelry but don’t want bad juju along with your bling?

Think pearls. They’re a sustainable aquaculture resource grown in rural Asian communities. Pearl oysters only thrive in pristine water so pearl farmers, their communities and the government all have a vested interest in keeping the environment free of pollution.

“We buy directly from pearl farmers in Asia and pearl aquaculture is often the only source of income for many families and their rural communities,” according to Kevin Canning, pearl expert and owner of Pearls of Joy, an online store with a large selection of pearl jewelry. “Many families and communities have a long tradition of aquaculture and have farmed the waters sustainably for hundreds of years.”

In addition to the pearls, the oyster meat is an important food source for local residents and the oyster shells are recycled to create marine habitat and make other products such as buttons and calcium supplements. Every part of the oyster is used.

Pearls have been a source of beautiful jewelry for millennia. Now they’re also the best choice for socially and environmentally conscious individuals when choosing jewelry. Pick pearls not only for their beauty, but for a clean conscious and a cleaner environment.

About Pearls of Joy: is a web-based retailer of pearl jewelry based in Los Angeles. Their e-commerce site launched in 2000 and offers one of the largest selections of pearl jewelry online. has rapidly become the first choice for customers looking for exceptional value at the lowest possible price. Their phenomenal growth is fueled by customer referrals and repeat business.

Pearls of Joy grew from a small E-Bay based business to a large international company with satisfied customers all over the world. The company has enjoyed triple digit growth year after year and continues to expand their selection of fine pearl jewelry.

Media contact:

Kate Kaemerle

EnTech Public Relations


All other inquiries:

Kevin Canning

Pearls of Joy



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Kevin Canning
Pearls Of Joy
800. 451.1411
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