DIY SEO (Search Engine Optimization) Is It that Difficult? Not According to

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The purpose of search engine optimization and placement is for an increase in visitors by being placed high in the results of searches, using targeted appropriate key-phrases which also represent the content of your web site. If you search on your target keywords/phrases, you will see the leading sites in the rankings. Clinical-Look, the Sheffield based company believe anyone who is able to design a Website -- no matter how basic -- would have no trouble applying recommended seo methods themselves and consequently climb the search engine result pages.

There are billions of pages competing for the attention of Internet users, unfortunately if your site cannot be found within the first 30 results for any search query your business will not have an effective Internet presence.

Effective search engine placement does not occur simply by submitting to hundreds of search engines; the engines and directories will know you are there but how do they determine where to place you?

Crucial for successful Internet marketing and promotion is your Website’s format. Your title, keywords, Meta tags, and content on each page all play a part. Your chosen target keywords/phrases will play a very important role when optimizing your site.

There are of course many E-books covering this subject but what point out is; how can an E-book be relevant for all sites?

An E-book cannot tell if a site is banned, or suffering a penalty or making the most of both internal and external link structure.

Where Clinical Look differs from a conventional SEO company or an E-book is that they actually study the site in question and then recommend modifications needed. The Website owner can then make these modifications him/herself.

This approach negates the need to employ a conventional SEO company that would normally do all the work and keeps a companies marketing budget to a minimum.

Undoubtedly, most webmasters can do their own search engine optimization work, once pointed in the right direction.

This could be a cost-effective method for webmasters to consider.


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Steve Ellis