Santa Clara, CA (PRWEB) November 7, 2005
SearchForce, a leading provider of on-demand paid search marketing solutions, today announced that GlobalConference.com, a leading audio conferencing service company, has selected SearchForce's Search Marketing Management Platform to optimize its online advertising campaigns. SearchForce’s solution empowers companies to optimize keyword selection, manage large-scale campaigns, control bid management, and create landing pages for pay-per-click (PPC) marketing.
SearchForce fully automates the process of managing and bidding on hundreds or thousands of keywords. Unlike other products that don’t allow advertisers to immediately respond and adjust bidding, budgets or keywords, SearchForce is the only vendor that provides customers with immediate, web-based access to their paid search campaigns. An executive dashboard gives users real-time views into how different campaigns are performing, allowing customers to easily monitor competition and make immediate adjustments to maximize click-through traffic and revenue. SearchForce helps advertisers effectively manage large-scale, paid search marketing campaigns across multiple PPC search engines, such as Google, Yahoo and MSN.
In the first three months of working with SearchForce, GlobalConference.com saw an increase in both online sales and registrations and expanded its keywords under management by 300 percent. Within one month of using SearchForce’s solution, GlobalConference.com’s sales revenue increased 521% over the amount that paid search had historically generated for the company, with new revenue increasing by 79 percent.
The company’s key vendor selection criteria included supporting its need to maximize the volume of customers it could acquire at a target cost while increasing its paid search budget in proportion to profitability and volume. The company also needed an improved solution for keyword generation and forecasting changes in the bid landscape. Lastly, the company wanted 24/7 access to performance parameters and reporting so management could track leads and sales, place a value on sales, and measure conversion rates.
“After a thorough evaluation of available solutions in the market, we felt that SearchForce best met our complex and varied business requirements,” stated Warren Jason, President of GlobalConference.com. “Now, rather than relying on outside consultants, who do not have the domain expertise of our staff, SearchForce puts us squarely in the driver’s seat of our paid search ad campaigns so we can manage them more efficiently and profitability around-the-clock.”
Prior to using SearchForce, only a few keywords used in GlobalConference.com’s campaigns were performing and competitors were driving up bid prices, resulting in very high per customer acquisition costs. If keyword prices increased, GlobalConference.com found that it was prohibitively expensive to bid. GlobalConference.com used SearchForce’s keyword discovery capabilities that gave its advertising managers a highly efficient way to discover more profitable, non-intuitive keywords and get more traffic volume and customers for less.
SearchForce’s solution supports GlobalConference.com’s ability to integrate its historical conversion data with cost data in order to meet target cost-per-order goals. Analytics and reporting capabilities provide GlobalConference.com with deeper insight into individual search engine performance, trend data, correlation ratios, and keyword level reporting. SearchForce’s WordProfit tool ties in search inventory from WordTracker, Google and Yahoo search inventories. It also measures keywords that GlobalConference.com could not find through manual methods or search engine tools. In the audio conferencing market, generally less than 10-15 percent of keywords contribute to performance.
“We’re pleased to have GlobalConference.com become part of our esteemed customer base. We’re also thrilled that the breadth of functionality and self-service controls we have built into SearchForce’s platform have provided GlobalConference.com with rapid, compelling and measurable ROI. We are committed to supporting our customers’ needs by providing them with the most strategic solution that maximizes their paid search marketing campaigns,” stated Samir Patel, President of SearchForce.
About GlobalConference.com
Based in Los Angeles, California, GlobalConference.com is available to everyone, 24-hours a day. The company’s leading service provides a secure and private venue for users to meet by telephone with customers, relatives or colleagues - at their convenience - without the necessity of traveling to a central location.
About SearchForce
Based in Santa Clara, California, SearchForce enables advertisers to effectively manage large-scale, paid search marketing campaigns across multiple pay-per-click search engines. The on-demand solution enables advertisers to automate the process of bidding on the right keyword, on the right search engine, at the right time. The solution’s optimized bidding, analytics, reporting capabilities and internal control gives advertisers more effectively management over their paid search advertising campaigns, resulting in maximized click-through traffic and revenue. For more information, visit http://www.SearchForce.com.
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