Move Over, Google and Yahoo: IT Innovator Turns Search Engine Technology on Its Head

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NJ Innovator, Ask Poodle, Inc., gears up to launch a patent-pending application that will serve as the first Human-Powered, Local-Serving Search Engine in history (website: Plans are set to rock the online search advertising industry as we know it with the first “fool-proof” online advertising model.

NJ Innovator, Ask Poodle, Inc., gears up to launch a patent-pending application that will serve as the first Human-Powered, Local-Serving Search Engine in history (website: Plans are set to rock the online search advertising industry as we know it with the first “fool-proof” online advertising model.

From impersonal “Googling” to human-touch local search with the entrance of just one peppy poodle. Ask Poodle plans to have an impact on local economies by employing local humans to administer real-time chat-facilitated answers to online search queries. The value proposition here is a more faithfully trackable online model for advertisers, something sorely lacking in the current PPC model.

Goodbye PayPerClick, hello PayPerChat! Numbered are the days of PPC being the only means to circumvent troublesome site content optimization issues. Ask Poodle will feature its secret weapon called “Pay-Per-Chat,” which will allow users to chat live with a sales representative about the product or service queried. Search engine users will recall many times when they have found a possible purchase online and then were unsure about the product specs, ultimately putting off the purchase until later, or perhaps never. Now search users can ask questions and confirm specs in real time, a quality-added feature that bets most advertisers would heartily welcome. The consumer gets human, real-time answers to their questions about the product or service without having to skip from one website help chat to another. The advertiser gets an immediate confirmation of ROI. In short, will be everything the internet was supposed to be for consumers and advertisers, but had never fully become until this, what may come to be known as the "Age of the Poodle." MSN, Google, Yahoo, and AOL could each now be faced with an incredible challenge to jump on the bandwagon or lose market share as takes the lead in the newest form ROI-guaranteed, online search advertising.

So who is the man behind the business-savvy poodle? On September 30th of 2004, the patent application for the world’s first human-powered local search engine was filed. On October 19, 2004, Human Local Search Engine Pioneer, Ask Poodle, Inc. was legally formed and registered in Newark, New Jersey by one Luis C. Pereira, an IT consultant who has been entrenched in IT and the internet since their inception. The eureka at the end of this road was a great victory, but the road itself was often bumpy.

Classic Americana biography: Luis Pereira was born to the proverbial hard working (Portuguese) immigrant parents in Newark, NJ. He was an industrious kid with big ideas. Pereira was given responsibility at an early age to care for his younger sister. His experience with technology started at the age of 10. His first computer, like so many of his generation, was the beloved and irrepressible Commodore 64. But he wasn’t just tinkering on his C-64 in his free time. Pereira is no stranger to Edison’s theory of 1% inspiration and 99% perspiration.

“My first entrepreneurial experience was at the age of 12 as a paper boy delivering The Star-Ledger to households and local businesses,” says Pereira. After graduating high school, Pereira’s interest in computers and technology lead him to enroll at DeVry Technical Institute where, in 1995, he graduated with a degree in Computer Information Systems. Pereira has worked as an IT Consultant for the past 10 years. His entrepreneurial streak has spawned a successful troubleshooting consulting firm where he became Regional Director for New Jersey (, and in 2001 opened the first office at the One World Trade Center in New York City.

In relation to the emergence of his human local search engine, Pereira relates, “In 1998 I became very interested and intrigued by online search and began working on a local business web portal. It was to be called the Global Business Network Directory (GBND) or the Global Business Web Directory (GBWD). Due to lack of funding and uncertainty about the direction in which ecommerce and the internet was heading, I was forced to put this project on hold.” An incubation period followed as Pereira watched the internet business model unfold.

Curiosity and growing concern about the direction of the internet and the local economic affects of a local-tax-dollar-siphoning internet marketplace became more and more focused as the years progressed. Pereira felt that there had to be a way to make the global internet more faithfully support the local communities that had inadvertently helped to build it via local-based servers and critical infrastructure. In 2002, he resumed his work on the concept for a local business web directory with a renewed fervor.

“In 2004 the concept and idea that I had started envisioning back in 1998 for a local business web portal was becoming certain. The direction of where ecommerce and the internet was heading was now very clear to me.” In 2004 he filed the patent application with the US Patent Office, just after marrying his wife, Telma. On October 19, 2004, Pereira’s company, Ask Poodle, Inc., was formed and registered in New Jersey.

In September 2005, Ask Poodle, Inc. entered the final stages of prototype development for the application, a process which had originally begun back in November of 1998. Why the long hibernation? Ask Poodle hopes to make the idea solid enough to make it work while it holds the patent, a strategy that will help to ensure that the novel phenomenon of Local Human-Powered Search meets its potential soon after’s official launch.

Ask Poodle is currently welcoming questions from investors, the media and the IT Community.

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Luis C. Pereira
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