Vascent Teams Up With Non-Profit Dedicated to Developing Young Leaders in Underserved Communities of Atlanta

Share Article

Vascent -- a highly ranked Interactive Marketing and Development firm -- teams up with Moving in the Spirit -- a nationally ranked non-profit dance-based organization serving young people in underserved communities of Atlanta, to provide consulatation and advice on their interactive strategy.

Vascent, a leading Atlanta-based interactive solutions firm, is teaming up with Moving In The Spirit (MITS), a nationally ranked non-profit dance-based organization serving young people in underserved communities of Atlanta. MITS will now be able to tap Vascent's creative and strategic talent in interactive marketing services to improve their online strategy, IT services, and better compete for grants/awards such as the distinguished Metro Atlanta Corporate Volunteer Council Grant. MITS co-founder Dana Lupton first approached Vascent co-founder David Felfoldi after stumbling upon an "Executive Spotlight" article in the Atlanta Business Chronicle. The article highlighted Mr. Felfoldi's "extreme hobby" of salsa dancing. A fellow alumnus of the University of Georgia (UGA), Mrs. Lupton quickly made the decision to contact Mr. Felfoldi to discuss possible partnership opportunities.

"I was impressed by the absolute passion Dana shared about dance and the positive things it can do for people," exclaims Mr. Felfoldi. "I first started dancing ballroom while attending UGA, and quickly saw what it could do for young people in terms of self-esteem and leadership. Dana had taken this very concept and creatively applied it to a population that needed these life-skills the most."

MITS serves more than 250 kids ages 3-19 each year from underserved communities in Atlanta with its dynamic dance, life skills development and mentoring programs during out-of-school hours. Last year, 87% of MITS participants were eligible for free- or reduced-lunch programs. During the 2003-04 program year, the average household income for on-site MITS scholarship recipients was $16,546 for a family of four. A number of MITS students are being raised by their grandparents, who have an annual household income of $10,189 with an average family size of 5 members.

MITS recently received a highly competitive $75,000 grant ($25,000 per year for three years) and 12 free spots on WABE from the Metro Atlanta Arts Fund, tying with the Atlanta Boys Choir for the largest grant award. Mr. Felfoldi was invited to share in the awards banquet.

“We were thrilled to be honored with a 2005 Metro Atlanta Arts Fund Grant. The funds will support the salary of MITS’ first full-time Director of Development. As MITS grows and we work to serve more children in Metropolitan Atlanta with our innovative programs, support from sources like the Metro Atlanta Arts Fund and corporate partners like Vascent is key,” says Dana Lupton.

Vascent and MITS are collaborating on several projects. Vascent is currently providing consultative services for MITS' online marketing strategy. In addition, Vascent is also working with MITS to recruit positive male mentors for the MITS Mentor Program, which provides MITS’ teens and pre-teens with academic support, exposure to different cultures and ways of life, friendship and guidance. During the 2003-2004 school year, 75% of MITS participants who had a mentor for six months or longer either improved their grades or maintained a straight-A average.

“Vascent is proud to have been invited to join MITS in their cause for a positive impact on the Atlanta community.” said David Felfoldi.

About Vascent |
Vascent --a leading Atlanta-based interactive solutions firm -- leverages web technologies to help companies increase revenue, reduce costs, and improve bottom-line results by seamlessly combining creativity, top business professionals, technology, and a proven development methodology to plan, build, market and maintain dynamic web-based solutions. Since 1996 Vascent has been engaged by over 250 leading local and national enterprises including Cousins Properties, Bellsouth, Maxxis Tires, Rinnai, Tyler Perry, and Boyken International. Vascent delivers practical and measurable interactive solutions in Content Management Systems (CMS), eCommerce, Internet-Based Business Systems, Strategy, Search Engine Optimization, Advanced Infrastructure Solutions/Hosting and much more. To learn more about Vascent’s capabilities, please visit the company's Web site,, or call 678 990 3194.

About Moving In The Spirit |
Founded in 1986, Moving in the Spirit is a non-profit organization that focuses on changing the lives and brightening the futures of at-risk youth through participation in dance training and performances that teaches them life management skills that will enable them to become contributing members and leaders in the community. Moving in the Spirit has been honored with many awards and grants, including the Target Arts Education Abby Award from the Arts and Business Council of the Metropolitan Atlanta Chamber of Commerce, grants from the Metropolitan Atlanta Arts Fund, and was named the May 2001 Lexus Leader for the Arts by Public Broadcasting Atlanta. Please visit the company's Web site,, for more information.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

David Felfoldi
678 990 3194 112
Email >
Visit website