Presentation Skills Coach for This Week’s Winning Team on “The Apprentice” Reveals Keys to Victorious Presentations

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Susan Berkley, international communication expert and speaking coach to Excel Corporation on The Apprentice offers analysis on the team's performance and offers tips for successful public speaking.

With candidates’ fates riding on how well their team taught an adult education class on this week’s episode of NBC’s “The Apprentice,” a voice improvement expert who coached the winning team on presentation skills reveals the advice that proved key to the victorious team’s success.

“Success in life, not only on TV, depends on understanding how to keep your audience from declaring you ‘Fired.” says Susan Berkley, a voice-over artist and former radio personality who is the author of Speak to Influence as well as the voice of Citiphone Banking and one of the voices that say "Thank you for using AT&T." Berkley advised the Excel team on how best to improve their presentation and improve their voice to engage participants.

  • Wherever possible, open your presentation with a brief humorous story or anecdote. Berkley taught them how to do this and encouraged the team to model Brian’s relaxed, self-deprecating style.
  • If there is something obviously different about you, address it briefly and then move on, to avoid distracting the audience. Since Rebecca was on crutches with a broken ankle, she should tell the audience what happened and use it to build rapport. Berkley explains. “Audiences are always more comfortable with real people who are charmingly flawed, rather than perfect.”
  • Above all, create a clear agenda so your audience knows where you’re going. On the losing team, Markus got fired because of his rambling inability to get to the point. Said Trump: “I just don’t have enough time to listen to him.”

Susan Berkley’s firm, The Great Voice Company, ( based in Englewood Cliffs, NJ performs training on voice improvement and voice-over. Berkley offers a Free Special Report on “How to Play Your Voice like a Finely Tuned Instrument” at

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