New Visual Showcase Technology Gives Traditional Online Virtual Property Tours a Facelift, Courtesy of Apartment Matching

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Leading Online Apartment Locator and Virtual Tour Provider Helps Boost Apartment Leasing and Occupancy Rates with Enhanced Online Tour Technology

Apartment Matching, the leading provider of online apartment locater, property information, and virtual online property tour solutions, announced today the launch of its new Visual Showcase Technology. Visual Showcase Technology represents an overdue “facelift” for traditional, static online virtual property tours and supports property management companies with critical online searching, indexing, and information updating services.

The Apartment Matching suite of services lets companies plug into the industry’s most powerful online property matching and virtual tour solution available. Features such as free customizable apartment searches with a unique compatibility index, continuous unit availability updates, and the industry’s most immersive 360-degree online virtual tour technology help the nation’s top property management companies boost occupancy. In addition, Apartment Matching services can be incorporated into existing property Web sites. The robust “behind the scenes” functionality helps management companies enhance their online presence as well as streamline and automate the many critical tasks associated with maintaining up-to-date online property information.

“With over 80 percent of consumers beginning their apartment search online, the ‘electronic drive-by’ has become something they expect,” notes Apartment Matching CEO James V. Crocco. “Property management companies need the right technology and services to assure they put their best online foot forward and capture potential residents, and Apartment Matching provides the complete solution.”

When virtual apartment property tours first began to appear on the Internet, they were nothing more than a series of still photographs streamed together to provide a general idea of what an apartment looked like on the inside. Early virtual apartment tours were typically unintuitive and stiff and made a poor substitute for an actual physical tour. Due to improvements in technology and Internet bandwidth availability, virtual tours have evolved to offer a large viewing area with higher resolution images as well as interactive features such as audio and video overlays. These new multimedia elements help create a virtual experience for the potential tenant that is truly immersive, helping them narrow their searches and identify their top choices more quickly and effectively than ever.

Leading the way in online virtual tour solutions is Dallas-based Apartment Matching’s new Visual Showcase Technology. Visual Showcase Technology enhances to online virtual tour with a larger viewing area and crisp, clear images that portray property elements in greater detail. In addition, Visual Showcase Technology powers high-quality embedded interactive audio and video features to highlight key amenities. These elements combine to provide an immersive multimedia experience for apartment seekers. Like all Apartment Matching solutions, Visual Showcase Technology is designed to be easy to use for every online apartment computer user.

“Apartment Matching’s Visual Showcase is truly the next best thing to an on-site guided tour. The quality and interaction that renters experience is sure to change the way our industry markets its properties online,” said Scott Wilder, Lincoln Property Company, Senior Vice President of Residential Management.

About Apartment Matching

Established in 1998, Apartment Matching leads the way in creating the perfect match between potential apartment residents and apartment communities. Their service helps interconnect realtors with potential residents providing access to thousands of potential matches for both sides. Using the powerful search engine and compatibility index at, potential residents have access to more than 75 different search criteria, including local community data generating more pre-qualified resident traffic for apartment communities. In turn, apartment leasing personnel can utilize to effectively market and reach the best potential resident matches. Apartment Matching also provides real-time competitive analysis reports to ensure the owner/operator receives fresh and accurate data. More information is available at


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Becky Jackson
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