(PRWEB) November 8, 2005
As the chilling cold of winter sets in, dry, cracked skin becomes a problem for many Americans. According to the National Health Interview Survey (NHIS) figures, 81 million Americans all across the country will suffer from this painful skin condition this winter. Research into this problem has produced a completely new type of lotion, called a shielding lotion, that’s getting remarkable results.
The outer layer of skin, made up of dead skin cells, natural oils and lipids (fats), is designed by nature to protect your deeper layers of skin from irritants and toxins. According to Dr. Peter Helton, a board-certified dermatologist from Southern California, dry, itchy skin is nature’s way of letting you know that this protective barrier has been stripped away. If it is not treated effectively, it can soon deteriorate into painful cracked and bleeding skin.
“Winter weather is one the main causes of dry, cracked skin,” says Dr. Helton. “Cold weather and the low humidity that occurs as a result of indoor heating can strip away your natural protective layer of skin and wreak havoc with your skin’s ability to stay moisturized.”
In the colder parts of the country the numbers suffering from dry skin conditions rise dramatically. “Most people in our area suffer from severe dry skin in the wintertime,” comments Dr. Brian Zogg, a board-certified dermatologist who has a clinic in southern Minnesota. “Our harsh winter conditions can cause the skin to dehydrate, crack and bleed.”
These winter dry skin conditions can be aggravated by everyday activities - most soap and cleansers contain fragrances, colorants, antibacterial agents and other chemical ingredients that strip away the protective elements of the outer layer of your skin.
The traditional prescription for treating dry skin has been a cream or lotion with artificial moisturizers in an attempt to replace the natural moisture and oils in the skin. These artificial moisturizers cannot penetrate into the deeper layers of skin and only serve to mask the dry skin condition. Recent research has revealed that this may in fact be sending your skin a ‘negative’ message, causing the skin to produce less moisturizing oils where it is really needed - below the outer layer of skin. And this is the only place moisture can resolve a dry skin condition. “When the skin gets this ‘negative’ message from artificial moisturizers, it can make it more difficult for the skin to heal,” says Dr. Zogg.
“A shielding lotion is far superior for treating dry, itchy skin. It bonds with the outer layer of the skin replacing the protective barrier needed to keep irritants out and your own natural oils and moisture in, “ said Dr Helton.
Dr. Vern Rookh, PhD., a biochemist, tested the claims that shielding lotions protect against most chemical irritants, are not removed by routine washing and wear off only by exfoliation. “Despite dosages of chemical irritant in excess of those likely to be experienced in the household or workplace, shielding lotions demonstrate protection against reactions in all cases,” says Rookh. “Client reports from the shielding lotions we tested suggest a period of protection much longer than the four hours originally claimed and verified by our tests.”
“Shielding lotions don’t wash or rub off,” agrees Dr. Zogg. “And because a shielding lotion protects the skin for up to several hours, it is a very effective treatment for the dry skin conditions we see here in the winter months.”
“Severe dry skin conditions need to be treated with prescription medication for the inflammation, along with a lotion to moisturize the skin. With a shielding lotion we find that the skin heals much faster, so the patient needs less medication,” says Dr. Helton.
Good news for the millions who suffer with dry skin each year. Using a shielding lotion can prevent a costly trip to your dermatologist for skin care treatment and keep your skin healthy, smooth and soft all winter.
Contact: Trish House
760 599 4550
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