"WAL-MART: The High Cost of Low Price" DVD Will Be Available Nov. 15

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The Disinformation Company charges the retail giant Wal-Mart Stores, Inc. with censorship.

Never in its 40-year history has the world’s largest corporation been under such intense critical attack as it is now. Robert Greenwald’s explosive new documentary “Wal-Mart: The High Cost of Low Price” has caused Wal-Mart to hire an array of top-flight PR and spin-control experts to try to counter the onslaught of attacks, with typically ham-fisted results. At the high-profile New York City premiere of Greenwald’s movie on November 1, 2004, a Wal-Mart consultant was very publicly ejected from the theater after Greenwald caught the consultant attempting to record the screening (a charge that Wal-Mart itself brought to the media’s attention).

By November 4, 2005 Wal-Mart felt the need to issue a press kit alerting the media to its distaste for Mr. Greenwald’s film, and Wal-Mart spokeswoman Christi Gallagher told the Arkansas Democrat Gazette that “Wal-Mart doesn’t plan to carry either movie and it has not been asked to do so.” (Wal-Mart has been helping to promote another film that it says will portray it in a more favorable light.)

In response, Gary Baddeley, President of The Disinformation Company Ltd., the company releasing the “Wal-Mart: The High Cost of Low Price” DVD, said today, "This is so patently untrue that I find it hard to believe Ms. Gallagher said it with a straight face. Our video distributor, Ryko Distribution, calls on Anderson Merchandising (the company that buys and places DVDs in Wal-Mart stores) every month with its new catalog of releases. ‘Wal-Mart: The High Cost of Low Price’ was not only included in Ryko’s November catalog, it was on the cover! Anderson's buyer definitively declined to order our DVD for Wal-Mart. And that's putting it mildly."

Baddeley charges that Wal-Mart is acting counter to its own assertions that it doesn’t censor the content of the DVDs it stocks. "It's clear that Wal-Mart is making its buying decisions based on content,” he claims. “Wal-Mart has declined to order this film despite the incredible advance publicity and broad support from the vast majority of video retailers - not to mention consumer demand. When you consider that Wal-Mart now sells more than a third of all DVDs in the US and in many communities there is nowhere else to buy DVDs, this is de facto censorship, practiced by a private corporation holding a government-sanctioned monopoly."

Wal-Mart’s Karen Burke told the Los Angeles Times in August, “We’re a retailer, not a censor. With 100 million customers a week, we have to appeal to a wide variety of cultures, age groups and interests. While it’s too early to say if we’ll stock his [DVD], Greenwald’s ‘Outfoxed’ and ‘Uncovered’ are available on Walmart.com.”

Disinformation’s Baddeley quickly discredits this, saying “Anderson Merchandising placed an order for 30 copies of ‘Outfoxed’ for Walmart.com 11 months after the DVD was released and immediately after ‘Wal-Mart: The High Cost of Low Price’ was announced. Does Wal-Mart expect anyone to accept that they are treating Robert Greenwald’s films fairly? Contrast Wal-Mart's paltry order with Amazon.com, which ordered more than 33,000 copies of "Outfoxed," and you have your answer."

WAL-MART: THE HIGH COST OF LOW PRICE will be available on DVD at good video and music stores everywhere (except Wal-Mart) on November 15, 2005 for a suggested retail price of $12.95. The DVD includes over 65 minutes of bonus materials including ‘The Making of Wal-Mart: The High Cost of Low Price,’ ‘Wal-Mart: Canada’ and ‘Wal-Mart: England.’

Available for interview: Gary Baddeley, President & CEO, The Disinformation Company Ltd.

Contact: Maggie Cortes, 212-463-7300, maggie@jgoldsteinpr.com

Also available from the disinformation company is the book which uncovers the inside story of the documentary, written by Greg Spotts.

About Disinformation:

The Disinformation Company is active in TV production, book publishing and home entertainment. It is most widely recognized for its distribution of products on subjects not usually covered by the traditional media. Recent DVD exclusives from The Disinformation Company include the three best-selling Robert Greenwald documentaries Outfoxed: Rupert Murdoch's War on Journalism, Uncovered: The Whole Truth About the Iraq War, and Unconstitutional: The War on our Civil Liberties, as well as Greg Palast’s Bush Family Fortunes: The Best Democracy Money Can Buy. Disinformation is distributed by Ryko Distribution in the United States and Koch Entertainment in Canada.


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Maggie Cortes
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