Fruitcake, Fancy Ties and Emu

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Holiday shopping just got better. Forget the fruitcake, forget outlandish ties. Consumers are reaching for Emu oil products this gift-giving season.

Move over fruitcakes. Move over outlandish ties. Make room for the hottest gift of the 2005 Holiday Season - Emu oil products.

Shoppers this season are looking for not only unique gifts, but gifts that keep on giving, like Emu oil based health and beauty products. "Not only are consumers shopping early this year, they're gobbling up our Emu oil products in record numbers," says Joanne Long, vice president of "Our sales have seen a tremendous jump in the past few weeks as consumers begin their holiday shopping. They want the most bang for their buck, they want to give useful gifts, and many are just now discovering how healthful and wonderful Longview Farms brand Emu oil products can be. They also realize Longview Farms offers only molecularly distilled Emu oil, safety and purity assured," says Long.

"This holiday season, we expect consumers to increase their spending on beauty products such as fragrance, skincare and makeup; sports equipment; apparel; footwear; computer peripherals; and video games," said Marshal Cohen, chief industry analyst, The NPD Group. With consumer holiday buying intentions expected to be $681 vs $655 last year, there's plenty of room to add Emu oil based products to their shopping list.

Why all the fuss over Emu oil? According to Long, "Emu oil has been on the market for over ten years but consumers, especially women, are just discovering how magical it is in diminishing wrinkles. We get phone calls from women weekly who are so excited to tell us their wrinkles are disappearing in just a few days. We also receive emails and phone calls from consumers who are getting relief from their psoriasis, eczema and arthritis pain from using our quality Emu oil based products. Emu oil is an amazing substance."

Emu oil is an all-natural tissue nutrient which feeds the skin helping it to become healthy. It is also an all-natural anti-inflammatory and transdermal carrier, making it a more-than-perfect ingredient for anti-aging and temporary pain relief products. "We do not make any medical claims regarding Emu oil, but consumers continue to tell us how well Emu oil products have dramatically improved their lives," Long continues.

Statistics show that 48% of shoppers prefer to buy special gifts the recipient wouldn't buy themselves. Twenty-seven percent say they will pay more for the perfect gift this Holiday Season. Emu oil products fit into both those categories making it the perfect gift consumers will want to add to their shopping list. offers a wide variety of quality Emu oil based products it markets throughout the globe. For more information visit or call 1-570-380-1077 / 1-888-437-9185 for product information.


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Joanne Long