Brooklyn, NY (PRWEB) November 14, 2005
Polsteins.com, an online home shopping site, announces its new operating name—HomeandBeyond.com. The decision to rename the site factored in marketing considerations to better brand the site as an online home shopping emporium. The site was originally named Polsteins.com after the name of its parent retail chain of home centers operating in the New York area.
“While the name Polsteins is familiar to those who have shopped in our stores, it may not be as familiar to online shoppers,” said company CEO Joseph Cohen. “Changing our name from Polsteins.com to HomeandBeyond.com allows us to better brand our site as one dedicated to home shopping.”
With the kickoff of its new name, HomeandBeyond will also release the premier issue of @Home— a home shopping catalog filled with helpful project tips and recipe ideas. The magazine, which will be sent to 200,000 of its best customers, is due to arrive in homes by Thanksgiving.
HomeandBeyond.com, formerly Polsteins.com, began its operation in October 2001 with the vision of expanding Polsteins Home Center into the online arena. A New York-based chain of retail stores operating successfully for over 82 years, Polsteins Home Center continues to thrive, and with its online presence now reaches an even broader customer base. HomeandBeyond’s mission is to provide an online home shopping emporium that caters to the home connoisseur. As HomeandBeyond.com has grown, so has its product selection. It features an eclectic variety of over 75,000 items sure to dazzle any home enthusiast.