HERO Product Placement is now HERO Entertainment Marketing, adds Two New Clients and a VP

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HERO Product Placement announces a name change to HERO Entertainment Marketing to better reflect the wide range of services the company offers. Glacéau(vitaminwater, smartwater, fruitwater) and Gateway Computers have been added to HERO's client roster and Cindy Kimbrough joins the agency in a newly created VP position.

It’s been a good year at HERO Product Placement and they’re celebrating with the announcement of a name change. Their new name, HERO Entertainment Marketing, will better reflect the wide range of programs they provide. In addition to product placement, their services also include: branded entertainment, promotions, event marketing and celebrity sampling.

Two new clients, Gateway Computers and Glacéau (vitaminwater, smartwater, fruitwater), will be incorporating HERO’s services to round-out their marketing strategy. In conjunction with the announcement, HERO has recruited Cindy Kimbrough for the newly-created position of Vice President, Strategic Initiatives.

“Product Placement was too narrow and didn’t properly reflect all of our areas of expertise. Our name change allows us to preserve the reputation we’ve established in the entertainment community and creates a greater umbrella for our expansion,” said Principal, Julie Weinhouse. “HERO operates with a ‘boots on the ground’ philosophy, dispatching our staff into Hollywood studios, production offices and soundstages where film and television entertainment is created. The focus on branded entertainment has intensified and our years of experience and long-standing relationships with production and studio personnel offer us a clear advantage in an area that is only just now being explored by talent and advertising agencies.”

Steve Ochs, Co-Principal of HERO goes on to say, “Adding Cindy Kimbrough to our staff strengthens HERO’s ability to meet the demands of a changing industry. Her knowledge in the areas of advertising, marketing and media buying make her a valuable asset to HERO.” Ms. Kimbrough comes to HERO from Norm Marshall and Associates where she was a Vice President. She brings with her nearly 17 years of sales and marketing experience from a variety of posts she’s held including a stint at Clear Channel as National Sales Manager. In her new role she’ll spearhead new business while also serving as account manager for Johnny Rockets and RE/MAX. In joining the HERO team Kimbrough says, “HERO’s integrity and reputation for client satisfaction are well-known in the industry. That combined with their creative approach to this business enables them to continue as one of the top agencies in their field. The fact that I’ve never laughed so much in a highly productive environment is another wonderful plus to joining HERO.”

HERO Entertainment Marketing is headquartered in Sun Valley, California. Their services include: product placement, branded entertainment, promotions, event marketing and celebrity sampling. Established in 1997, HERO has secured over one billion dollars in estimated media values for their clients including: Panda Express, Columbia Sportswear and Kmart among others. For more information about the company visit their website at http://www.heropp.com


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Amy Ferguson