Desperate Housewives? Look No Further than the NBA

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Sports expert and founder of Incidental Contact™, sports seminars for women, highlights five reasons why the NBA is more of a soap opera than "Days of Our Lives."

As basketball season launches, Paula Duffy, a lifelong sports enthusiast and founder of Incidental Contact (, gives her five reasons on why women can get their soap opera fix by watching the drama and antics of players and staff in the NBA.

1.    A reunited couple struggle to overcome their differences for the good of their family - Kobe and Phil back together at the Los Angeles Lakers

2.    Aging patriarch attempts to establish primacy over rebellious teenagers - NBA Commissioner David Stern mandates a dress code

3.    The bully returns to instill fear into opponents and supporters –Indiana Pacers’ forward Ron Artest returns from suspension

4.    Big spender flashing his cash, already has success but trying to buy acceptance - Dallas Mavericks owner Mark Cuban

5.    A serial monogamist begins a new relationship with a partner who believes she’ll be the one to change him - NY Knicks hire coach Larry Brown

Duffy hopes to help women get into the game by helping them to understand the on-field contests. According to Duffy, the need to assist the “Sports Challenged” grew from her own observations that many women found professional sports hard to follow and lost the ability to connect through conversations in all walks of life especially at home. Duffy has developed a way to educate women about sports and the resulting power of that knowledge when translated into conversation in both social and business settings.

About Incidental Contact™ Sports Seminars

Incidental Contact™ Sports Seminars are taught in a fun and interactive way that women can understand and enjoy and result in women being able to utilize the company’s two main teaching tools: “Talk to the Screen™ “: breaking the ice by doing what comes naturally at games or sports bars and “Talk to the Shirt™”: knowing how to speak about the team or person featured on sports apparel. Through extensive research, Duffy found these to be very successful ways for women to step outside their normal boundaries and meet new people or connect with people they already know.

In addition to her sports seminars, Duffy’s acclaimed sports blog, “Your Daily Dose of Duffy,” and podcast can both be found on the company’s website at and offer fans, both men and women, an innovative outlet to hear the latest in sports gossip, team stats, and player info from a woman’s point of view.

Paula Duffy and Incidental Contact have been featured on a number of media outlets including ESPN Radio, Leeza Live, Doug Stephan’s nationally syndicated “Good Day,” ABC News, Fox News, the New York Post, the Rocky Mountain News and the Los Angeles Times among many other radio, television and print appearances.    

All trademarks and service marks used are the property of Incidental Contact, LLC.

Press Contact:

Liam Collopy

LCO- Levine Communications Office

Phone: 310-300-0950 ex. 232

Alastair Duncan

LCO- Levine Communications Office

Phone: 310-300-0950 ex. 234

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Alastair Duncan
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