Blank Style, Inc.(tm) Retains Intelective Communications, Inc. for Search Engine Optimization Marketing Campaign

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Case study on how to effectively create online marketing campaign that seamlessly blends a press relations strategy with search engine optimization and pay per click advertising.

Many companies today don’t

Intelective Communications, Inc (tm) the market leader in helping high growth companies improve their search engine optimization has signed a contract with Blank Style, Inc ( to help them generate qualified search engine traffic for their ecommerce enabled web site.

“We are pleased to be retained for search engine optimization services by a client like BlankStyle, Inc. – they are a unique specialty retailer that offers an extensive inventory of new and trendy clothing for today’s value conscious companies and individuals who love the look and feel of blanks; i.e. clothing that has no labels or identifiers for a specific manufacturer,” said Lee Traupel, CEO of Intelective Communications, Inc.

“Many companies today don’t “get” how to create online marketing campaigns that seamlessly blend press release distribution with search engine optimization and pay per click campaign management by integrating targeted keyword phrases across all marketing platforms and processes. Most create a traditional press release that is solely for editors and reporters and don’t incorporate keyword phrases used in their search engine optimization processes and therefore miss the opportunity to turn a release into a search engine traffic accelerator! A properly written keyword optimized press release will generate keyword rankings on news sites, be picked up by RSS Feeds and Blogs for these same keywords and will build critical Link Popularity via high value web sites.”

“Blank Style was immediately receptive to our integrated marketing approach for their search engine optimization campaign – they “got” the marriage of new and old media! Accordingly, we created a marketing campaign that blended keyword optimized press releases using PR Web’s ( Distribution Services with our Pro Rank(tm) organic search engine optimization services that featured: keyword rich content development and optimization, pay per click campaign management, directory submissions, one way link development, coupled with back end conversion tracking to track Blank Style’s revenue generation for each

marketing process.”

About BlankStyle, Inc.

BlankStyle was founded by a group of professionals who have extensive experience in the apparel industry who felt there was no single source provider that offered high quality blank clothing for men and women at wholesale price points. The company features an extensive inventory of blank apparel from such market leaders as American Apparel, Alternative Apparel and Apparel Agents - as well as clothing that it sources from other vendors. For more information on the web:, ph: 866.792.5265

About Intelective Communications, Inc.

Intelective Communications, Inc. is a six year old northern California and New Delhi India based interactive ad agency that helps online businesses create and maximize their online visibility, increase sales and acquire new customers at low cost utilizing innovative online marketing processes that feature organic search engine rankings as the cornerstone of all marketing campaigns. For more information: Ph: 530.432.8764.


Lee Traupel, CEO

Ph: 530.432.8764


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