Visual Footage Search Reaches The On Ramp

Share Article, the first stock video and film footage search engine specifically designed for aggregated search of visual content from multiple web sites in the stock footage industry, has begun content aggregation and client demos. A professional research tool, it displays footage and video clips in a single search that spans a variety of independent web sites and databased footage archives. is launching its stock video and film footage search engine, a professional research tool that displays footage and video clips in a single search that spans a variety of independent web sites and databased footage archives. ( is the first search engine specifically designed for aggregated search of visual content from multiple web sites in the stock footage industry. The initial phase of operations will be a soft launch period during which the footage search engine will be adding metadata and be introduced to its commercial market via one-on-one demonstrations.

The new technology promises to save time for footage licensees by using one search engine to quickly satisfy their needs for visual content instead of doing multiple searches at the many different web sites of stock footage agencies, filmmakers and videographers. Content can be searched by keyword or by a “similars” search process. Search results are displayed as static thumbnail images or looped sequences, or as a simple text list. Footage previewing is available depending on the source. The engine facilitates the finding of moving images for commercial and editorial uses and refers those qualified sales leads to the various web sites that participate in the search process. All footage licensing is handled directly between the user and the content sources, which are professional business-to-business licensing agents.

Company president, Randy Taylor, points out the value of converging multiple types of visual content from many sources into one aggregated search process. “There is a growing synergy between stock footage and photos,” he says. “Our large corporate clients are very excited to add search for footage because they have various divisions that use one content type or another or both. The convenience of ‘one stop shopping’ is important to our commercial users.”

Applying its advanced search technology to the vertical market of footage research and marketing, the search engine offers industry-specific tools that make searching for footage efficient. Users benefit from unlimited clip bins (or lightboxes) that enable selection, editing and sorting of both footage and photos from all the web sites that the company “spiders” for content inclusion. Notes can be added to each clip in the bin and emailed to coworkers.

By participating in, footage providers benefit from collective marketing and built-in functionality that facilitates client sales leads and requests, direct licensing and marketing research derived from datamining. Direct communication between the content licensee and the footage provider is supported in various ways. There is a Quote Request Form for users to ask for pricing for one clip or simultaneously for all clips in a bin. There is also a Research Request Form that sends a list of content needs to all providers. A hot button links directly to each footage provider from the clip. And, a Universal Registration Application Form speeds sign-up of new users across the network.

Special functionality also exists for the customized versions that are installed at closed corporate sites for their internal research. Corporations can mix search of their internal visual content with search results from any content providers they choose to include. This Digital Asset Management capability enables corporations to monetize their digital assets and increase cost efficiencies. Such assets could include Digital Video (DV), High Definition (HD), B roll, digitized film and other motion footage that is viewable in digital form.

During soft launch, the company is scheduling appointments with footage providers to arrange for inclusion of their moving images in its marketing and search process. Demo version access is being setup at corporate user locations. Full launch of the aggregated search tool and related marketing is planned for January 1, 2006.

The search engine for moving images at is a service of New York based, Inc., which also offers the industry’s stock photo search engine, the fastest growing centralized resource to locate images in the commercial photography industry. Over 400,000 users accessed millions of still images at this sister site in its first year of operation.

Search services at are free for users who desire to license content. The company receives revenue from marketing fees paid by content providers to have their web sites “spidered” for search, from advertising at its sites that appears in clearly defined areas, and from customization fees paid for corporate installations. Search results are “natural” or “organic” without any prioritization by content provider. is the premier company using advanced technology to search multiple, stock photo databases via the Internet. For more information about ( or, contact company President Randy Taylor at (212) 929-6965.


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