The Pixel Dir and the New Pixel Advertising Frontier

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Internet advertising is evolving. A new kind of advertising based on images rather than texts, called pixel advertising, is becoming very popular.

The Pixel Dir is the fresh vision of one of the latest Internet phenomena defined as 'pixel advertising'. It really represents a step forward, both graphically and technically speaking, compared with other existing products based on this approach.

"Working on a site divided into 15 categories, makes it easier, for both advertisers and users, to have access to the available contents" Giovanni Acerbi, one of the 3 experienced web developers working on the project, says. "The step forward is the possibility to change logo or image, links or texts whenever the advertisers may like to. Every change introduced is then visible almost immediately, in a few seconds."

Asked if he thinks it is all what the 'Pix Ad' model has to offer, that is pages full of attractive logos and images, Giovanni says: "It's a very good question. My team members and I think there is always room for improvements and we are actually working on a couple of new amazing features to be introduced very soon in the site. Nevertheless I cannot provide you with a definitive reply, it is too soon."

Giovanni is even sure that all the site has and will have to offer in the very next future is worth the effort of paying pixels 1$ each: "This will probably preserve the quality of the site - he says - and will give us the possibility to invest in next features we are planning to realize."

Talking about what the return on investment (ROI) for the advertisers could be, the team is convinced that the 5 years membership given to the advertisers buying pixels on The Pixel Dir site will really help to improve the buyers' business, actually reducing the cost per click at least of the 50 percent compared to the current market pricing.

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Giovanni Acerbi
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