A Fundamentally New Direction in Anti-Piracy for Media

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Piracy of media has grown into the tens of billions of dollars in losses. With current anti-piracy systems failing and some methods being questioned as to whether or not they are even legal, a new direction is needed.

Live Square will be present at the Streaming Media West 2005 Conference and Expo to demonstrate and promote its superior, proactive streaming media security system to industry clients from around the world.

Live Square, a division of Zytron Corporation, will offer a strong presence at this year’s Streaming Media West Conference and Expo in San Jose, California, and introduce its revolutionary streaming media security platform to industry experts and streaming media companies seeking to eliminate piracy of their intellectual property once and for all.

Aaron Berkowitz, Director of Marketing Communications for Live Square stated, “The Streaming Media West Conference is the perfect venue for us to reach out to potential customers and to educate them as to why our Streaming Media Defender™ solution is the only non-file based DRM product of its kind on the market, and why our proactive service is the only way to truly prevent online piracy, since encoded systems have failed to secure content. We look forward to changing the way people look at eliminating piracy and to providing them with a practical solution for actually doing it.”

Brett Scott, CTO of Live Square, added “it is our belief that file based security systems are fundamentally flawed and can never protect content in the way the industry needs if the industry is to develop new markets and sources of revenue. Our technology goals resulted in the development of a market enabler, rather than just another file based DRM solution. Our design allows us to adapt the platform to new threats as they emerge making our system fundamentally different and unique, offering the content providers a platform that can effortlessly be integrated into their own delivery tools and stand the test of time.”

The Streaming Media West 2005 Conference is the premiere learning, networking, and problem-solving event for anyone planning to integrate streaming and digital media into their enterprise, marketing, or broadcasting objectives and those within the industry looking to develop a sustainable ROI. The program gives delegates direct access to, and interaction with leading business and industry speakers offering practical solutions, strategies, and advice.

Zytron Corporation is a privately held corporation based in Gilbert, Arizona. They are a global provider of secure streaming technology that empowers businesses that broadcast digital media and communications via the Internet. Live Square develops and provides leading edge technology that secures all streaming audio and video, live event broadcasting, and video conferencing against piracy. Live Square allows content providers to provide high quality streams while safely securing their intellectual property.

For information about Zytron Corporation, call Brett Scott at 602-334-4678. Or visit us at booth # 414.

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Brett Scott
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