Confluency Solutions Aids Independent Agents' Business Planning

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Online calculator helps independent insurance agents with cost benefit analysis of internet strategies. Business planning and decision making are supported by estimating business impact of customer satisfaction when using the web tools.

Confluency Solutions announced today the availability of the first in a series of online cost benefit calculators to help independent insurance agents evaluate consumer web tools and ecommerce strategies.

Websites used by independent agents often do not satisfy consumer needs or contribute to the bottom line of insurance agencies. “There are certain things consumers expect from their insurance agent and when those things are delivered consumer satisfaction shoots up and so do insurance agency business results,” explained Kevin McDonald, president of Confluency Solutions.

Independent insurance agents can easily estimate the business benefit of internet tools by using Confluency Solutions’ calculators online. The calculators are paired with Confluency Solutions’ own consumer web tools for independent agent websites but can be used to evaluate the cost benefit of generic strategies and tools. “It’s clear the ‘build it and they will come’ approach to independent insurance agency websites doesn’t work,” continued McDonald, “Confluency’s calculators let an agent break a website down, component by component, and evaluate how each one supports the needs of their customers and generates income or reduces insurance agency expenses.”

The first calculator accompanies Confluency’s cFluent Claim Manager and helps agents perform cost benefit analysis on claim service strategies. The Claim Service calculator can be accessed free of charge at Other calculators will be rolled out in the coming months and Confluency Solutions expects to continue free access via their website.

More information about ecommerce strategies and effective websites for independent insurance agents is available through online webinars and recorded demos at: or contact Confluency Solutions, Inc. at 877.351.2600.

About Confluency Solutions, Inc.

Confluency Solutions is a process and technology company with a special focus on helping independent insurance agencies and companies meet and exceed changing consumer expectations. They are headquartered in Jacksonville, Florida. More information is available at

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Kevin Mcdonald
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