Clearwater, Florida (PRWEB) November 15, 2005
Scooop.net, a consumer generated media site based on democratic voting principles and active participation of its members, has been launched to challenge Digg.com, which just received a 2.8 million dollar investment by eBay co-founder Pierre Omidyar and Netscape co-founder Marc Andreessen. In Touch Media Group, a leading supplier of online marketing services, created the site after completing a nationwide market research study, which revealed a huge demand for a new type of media outlet where consumers dictate the site content.
Bob Cefail, Chairman of In Touch Media Group, says the company made the decision to move forward on Scooop.net after successfully developing services designed to harness the power of consumer generated media. “With the rise of blogging across America corporations have attempted to monetize this dynamic trend”, States Cefail, “but until now controlling or truly benefiting from consumer generated media has been out of their reach.”
With the launch of Scooop.net the company can now channel or drive consumer generated media interest toward specific advertisers. The beauty of the site is that Scooop.net members provide the editorial direction of the site, and the unique Scooop.net design categorizes the specific consumer interest into defined sections within the site. Appropriate advertisers then sponsor those sections, and thereby gain exposure to a highly defined audience.
In Touch Media Group chose not to go head to head with Digg.com, in terms of the technology niche, after performing extensive research to identify the most popular areas of interest for the general public. “There is clearly a pent up demand by the general public for a news and information outlet that serves their interest more closely,” states Cefail. “After exhaustive research, involving over 1,000 interviews, it was clear that the technology field, which has been the focus of Digg’s efforts, wasn’t the most popular area of interest for the general public. Technology was found to lag well behind entertainment, health & wellness, bargains, and travel.”
Cefail goes on to say that 66% of those who were initially interviewed were interested in entertainment versus only 40% for technology. The health & wellness field was the second most popular area category garnering Interest from over 60% of those interviewed. “An astonishing 90% of those who were initially surveyed wanted to be contacted immediately upon the launch of the site,” reveals Cefail. “We do a significant amount of online marketing research work for our clients and we have never seen such a level of interest – never!”
In Touch Media Group also intends to drive traffic to the site aggressively rather than relying solely on word or mouth or other passive viral techniques used by similar sites. The company, which recently received the highest possible rating awarded by Google for search engine marketing expertise, plans to use its entire battery of paid search tools to flood Scooop.net, with and avalanche of web site traffic. ITMG will not only use its’ paid search marketing skills but will also unleash its breakthrough publicity service, aptly named Press Direct, to drive world wide traffic to the site. Press Direct involves the production of search engine optimized articles, which are placed in approximately one hundred of the world’s largest article content hubs, to proliferate any story throughout the Internet. This action is then followed by the strategic placement of search engine optimized press releases in media services such as PRWeb.com, in conjunction with the distribution of the release to its own in-house media list of 10,000 contacts. One recent ITMG client gained an estimated 700 media pick-ups in just seven days using Press Direct.
Cefail feels that his company is uniquely qualified to bring this cutting edge method of channeling consumer generated media out into the mainstream. “We have a vast array of tools to swamp a web site with traffic,” said Cefail, “by using Press Direct and search engine marketing we can focus a heavy stream of web site traffic on any target.”
In Touch Media Group will also incorporate Google’s AdSense revenue model in an unprecedented manner in conjunction with Scooop.
For More information and media inquiries please contact:
Chairman, Intouch Media Group, Inc.
Tel: (727) 465 0925
Email: e-mail protected from spam bots
About In Touch Media Group
In Touch Media Group (ITOU.OB) is an online marketing and PR firm which specializes in generating website visitors, and customers for its business clients using a combination of effective systems, including search engine advertising, publicity, and other marketing services. The company employs online market research to dramatically increase the effectiveness of search engine advertising, targeted publicity, and strategically placed website advertising.
This announcement contains “forward-looking statements.” Words such as “anticipate”, “believe”, “estimate”, “expect” and other similar expressions as they relate to the Company and its management are intended to identify such forward-looking statements. Although the Company and its management believe that the statements contained in this announcement are reasonable, it can give no assurances that such statements will prove correct. Factors that could affect the occurrence of events or results discussed herein are included with those mentioned in the Company's filings with the Securities and Exchange Commission.
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