Paris, France (PRWEB) November 16, 2005
Falken Industries Ltd today announced that its affiliate company AUXI CHIMIQUE S.A. had received the much coveted “Best Car Mechanics Buy” for a revolutionary new professional hand soap it had developed and currently manufactures in Private Label, for a leading and respected multi-national corporation.
This is the sixth time in less than a year that Falken Industries’ new product development team is objectively rewarded with top ratings for quality, performance and price advantage on a product, defeating much larger competing muti-national brands. Falken Industries, also operates as an independent division, the world renowned Clean Plus® Product Group see http://www.cleanplus.com. Clean Plus® hand wipes are a best selling world leader and are uniquely impregnated with a proprietary SN10® solution which is lipo-protective, hypoallergenic, and antibacterial.
Car Mechanics, a leading publication in the United Kingdom who administered the tests, stated : “A decent hand cleaner is an essential must have for anyone who works on cars… In recent years, there’s been a major change in attitude towards skin care in “dirty” industries”. Rishard Lebbe, Assistant Vice President Communications for Falken stated : “The name of the game is not to simply produce a super strong cleaner that shifts just about anything around, it must be more “skin friendly” and those formulations are available and are a staple in Clean Plus® professional and consumer hand soaps – and our research helps us maintain leadership positions both for Clean Plus® products and those products we develop for our Private Label division.
Frédéric Leveuf, Managing Director of Auxi, stated : “Our singular focus on research and development has dominated our culture since 1960, and has made us the favorite of a number of major multi-national corporations for which we manufacture over 400 different products. Our productions go from bulk chemicals, disinfectants, detergents, and degreasers to all natures of industrial and consumer liquid and wipe products. Product solutions developed for a client are reserved to that client under strict confidentiality measures preserving the integrity of the process and ensuring customer satisfaction and loyalty.”
Cyril Druon, Site Production Manager at Auxi stated : “Auxi develops a large number of formulae for its international client base or manufactures to their formulae. Auxi’s only business is Private Label, and its high performance standards and overwhelming customer satisfaction has kept it in the forefront of contract manufacturing from component conditioning to turn key products or full product lines.”
Pascal Maillach, Vice President Product Engineering stated : “Out of all the stains you’re likely to encounter whilst working on a car, and the two most difficult to shift are dirty oil and paint. So that’s exactly what we pit each product against prior to launch. Every product must get a “full house”, it must completely remove both stains in a single treatment. But the tests don’t stop there. We take into account ease of use and dispensing. The design and the availability of a pump or dispenser at little or no cost are essential, and so, for example, all Clean Plus® products provide pumps or dispensers in the carton.”
Helle Madso, Executive Vice President – Europe added : “With most products, to remove traces of our test paint, considerable rubbing is needed. This really shows for example, how comfortable every Clean Plus® hand care product is, solvent free, they remove all traces of dirt, paint and soil with little or no effort. This is particularly true of our Clean Plus® High Performance hand wipes. This high level of experience proves invaluable in the process of developing client specific formulae for our Private Label division.”
ABOUT FALKEN INDUSTRIES LTD….
Falken Industries Ltd. Is a leading manufacturer of innovative wet wipe products. Its core product group is the leading Clean Plus® brand of high performance products - http://www.cleanplus.com through which it ensures the development and commercialisation of specialty cleaning and maintenance products for consumer and industrial applications.
Through its associate company Auxi Chimique S.A. in St Pierre les ElBeuf, Falken also pursues the development of its non-competing private label business which contributes materially to economies of scale in raw materials costs as well as in more aggressive Research and Development for its Private Label and branded business.
Clean Plus® Auto Care® “Premium” is a recognized success by both clients and competitors due to its unique market positioning, high quality, and price advantage – see http://www.cleanplus.com.
Distribution is ensured through Falken’s unique “Super Distribution” concept. Super Distribution Agreements provide large and successful distributors with a contractual exclusivity for a given geographic area, market segment and activity sector(s).
Currently, the Clean Plus® and related product lines are sold throughout Europe. The products are currently sold in France, Norway, Denmark, Finland, Sweden, Iceland, The Netherlands, Austria, Germany, Switzerland, Luxembourg, Belgium, Cyprus, Italy, Spain, Portugal, Greece, Hungary, Estonia, Romania, South Africa and Turkey. Additionally, Clean Plus® products are exported to a number of other countries through its distribution channels. The Company’s clients include: the largest distribution networks in the automotive sector, major gasoline station chains, exclusive retail auto aftermarket chains, and a distribution network in the cleaning and health sectors in France. The Company regularly sells products to government agencies and a large number of national and multinational firms.
All products are sold in all languages in which Clean Plus® makes a market and are manufactured to service the whole of the European market. Consumer products are manufactured in different editions, i.e., NE Northern European (Finland, Norway, Sweden, Denmark, Iceland and the UK); CE Central Europe (Belgium, Holland, Luxembourg and Germany); SE Southern Europe (Portugal, Spain, Italy, Greece and Cyprus); US United States (the US, Mexico and South America, and C Commonwealth (Canada, and the Commonwealth countries other than the UK).
The Clean Plus® line of products is divided into 2 segments, the consumer line and the professional line within which are housed a number of product groups – for more detailed information consult the company’s web page at http://www.cleanplus.com.
This press release includes statements that may constitute "forward-looking" statements, usually containing the words "believe", "estimate", "project", "expect" or similar expressions. These statements are made, to the extent relevant, pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, acceptance of the Company's current and future products and services in the marketplace, the ability of the Company to develop effective new products and receive regulatory approvals of such products, competitive factors, dependence upon third-party vendors, and other risks. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.
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