MAXjet, a New International Airline, Deploys SOA for Speed, Agility

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How to launch an airline: demand, business strategy and technology.

The ability to support large transaction volumes while providing high-availability, scalability and instantaneous response to the customer was essential.

Launching an international airline is an endeavor that most find hard to comprehend. Calculating the demand, logistics, capital equipment, required alliances and customer care disciplines necessary for success creates a compelling case study and interesting read. Within these calculations of growth, profits and evolving business environments there exists enabling technologies that delivered significant and lasting value to MAXjet and its customers. Designing and developing solutions that utilize a Service Oriented Architecture (SOA) helped MAXjet innovate, connect and launch utilizing scalable and reusable technology.

Customer interaction through its Web site and reservation service is key to MAXjet’s cost effectiveness. MAXjet uses an innovative business model that incorporates Web services for its consumer Web site. “We deploy innovative technologies with sound customer care principals to build and maintain customer loyalty and confidence,” said Gary Rogliano, CEO. “The ability to support large transaction volumes while providing high-availability, scalability and instantaneous response to the customer was essential.”

To be able to change the Web site to a specific language, MomentumSI implemented internationalization, which is the process of designing an application so that it can be adjusted to various languages and regions without engineering changes. A fundamental feature that is particularly useful for the organization is that formatting, typesetting and hyphenation rules for all numbers, currency, time and dates are in the users’ native language.

Service Oriented Architecture (SOA) plays a larger role in many industry segments; the travel industry is quickly adopting Web services technology as an axiom. SOA is particularly valuable in building agility within the symbiotic travel ecosystem of related and required links that share information and ultimately make the customer’s travel a pleasant experience.

“SOA provides two major benefits,” said Jeff Schneider, CEO of MomentumSI. “It allows MAXjet to respond quickly to changes in the business environment, and it will lower future costs of development, maintenance and extension of business applications.”

About MAXjet

MAXjet is a luxury all-business-class airline dedicated to bringing greater value to the intercontinental market by connecting major cities with a high-quality, low-fare business class product. For additional information about MAXjet including its routes, fares and flight schedules, or to book travel, visit the MAXjet Web site at or call the airline’s toll-free number: in the US at 1-888-I-FLY-MAX (435-9629) or in the UK at 0800-023-4300.

About MomentumSI

MomentumSI has been at the forefront of business and technology consulting, continually setting new standards by designing and implementing integrated solutions that dramatically improve our customers' ability to drive business solutions. To learn how Momentum can assist you in building your Service Oriented Enterprise, visit our web site at or call us at 888.886.8560.

MAXjet Contact:

Jean Swindell

Tucker & Associates

214-252-0900, ext. 24

MomentumSI Media Contact:

Hjalmer Danielson

(916) 294-0747

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Hjalmer Danielson
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