TIME MAGAZINE Names Flavor Spray™ As One of The 'Most Amazing Inventions of 2005'

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The spray-craze, developed by Chef David Burke, are zero fat, zero calorie, zero carbohydrate flavor sprays.

Time Magazine announced its “2005 Best Inventions” and Flavor Spray was among the winners. Flavor Spray is a collection of delectable flavor sprays that can be mixed with a variety of foods including poultry, seafood, beef, salads, vegetables, dairy and bread products. The flavor sprays are designed to simulate the taste of dieters' favorite foods while eliminating the guilt of eating them -- each contains no fat, calories, carbohydrates or cholesterol. Each spray contains a liquid extract made up of water, salts, emulsifiers, and natural and artificial flavors, with Splenda used as a sweetener in the “dessert” sprays.

“The Time editorial team of tech, science, and health writers gets together to pore over the big inventions of the year,” says editor Josh Macht. “Together we narrow it down to a list of what we feel are the most amazing breakthroughs.”

To celebrate this honor, Flavor Spray introduced two new flavors: Birthday Cake and Butter Spray. Director of Operations Sean Pomper said, “We decided to release these new flavors in conjunction with our Time Magazine distinction.

The sprays are categorized into three taste-bud-tempting groups: Classic, Exotic, and Sweet & Sinful. Delectable Classic flavors include: Buttermilk Ranch, Smoked Bacon, and Memphis BBQ; mouthwatering Exotic flavors include: Hot & Sour, Pesto, and Teriyaki; and tempting Sweet & Sinful flavors include: Chocolate Fudge, Cookies & Cream, and Strawberry Shortcake.

“I created this unique line of flavor sprays so people can enjoy the tastes of all of their favorite foods without experiencing the guilt. In all of my years of cooking and experimenting with spices, condiments, and flavors, I have never come across anything that can enhance the flavor of food this easily. We are living in a health-conscious society where people are constantly searching for a way to a healthier lifestyle -- Flavor Spray is the solution,” said celebrity chef David Burke.

Flavor Spray™, launched in July 2005, is an ideal solution for the health-conscious individual. The user-friendly FDA approved flavorings contain zero-calories, zero-carbohydrates, zero-cholesterol, and zero-fat. The collection of flavor sprays, which include over 18 bold flavors with additional to come, was designed to replace toppings, gravies, dressings and sauces with intense flavor and none of the guilt. For additional information, special recipes and tips, or to purchase the flavor sprays, please visit: http://www.flavorspraydiet.com.

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Sean Pomper