Palavon Pushes Button on New Click-2-Call VoIP Service

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Palavon VOIP Platform Allows for Any Online Publisher to Offer Call to Action Performance Marketing Campaigns

Palavon, Inc., a leader in enterprise-wide VOIP software and services, is rolling out a new VOIP Click-2-Call service to support the growing demand for IP-telephony-based performance marketing solutions.

Palavon’s new Click-2-Call service is designed as an end-to-end, turnkey solution for online directory publishers, Yellow Page publishers and direct marketing agencies seeking to tap into new and lucrative VOIP-based pay-for-performance marketing offerings. The service is compatible with any standard land-line or cell phone and facilitates live and automated phone calls between business and potential customers. Users simply enter their desired phone number and moments later their phone rings with either a live or automated attendant, depending on the configuration. For consumers wishing to speak directly via their PC (with headset or speaker/microphone), a simple software download is available.

The service allows publishers to charge an advertiser each time an interested consumer engages in a phone call (Pay-per-Call) with the advertiser, as opposed to popular search engines, such as Google and Overture, who derive revenue each time a consumer clicks through to an advertiser’s web page (Pay-per-Click). The one-to-one communication provided via telephone is of much greater value to advertisers, and therefore, publishers are able to charge higher rates for Pay-per-Call campaigns.

For direct and online marketers, Palavon’s Click-2-Call solution is designed for high volume CRM applications, serving as a cost-effective direct connection and fulfillment tool for enterprises in which information needs to be communicated back to the customer, such as banks and financial institutions with account holders, classified advertising applications, job listings, contests, match making services, sports scores, news and weather, server information for system administrators, survey initiation, telemarketers, etc. Companies can precisely track call activity via Palavon’s real-time reporting system.

Palavon’s Click-2-Call service is available for immediate deployment. The company also provides integration and professional services to create customized Call to Action applications.

Pointing to the advantages of VOIP as a consumer touchpoint, Palavon CEO Darren Culbreath explains, “The real value VOIP has to offer the enterprise is its ability to transform business processes, saving time and staffing resources, while delivering unique consumer interaction applications.”

Palavon’s Click-2-Call offering leverages the Palavon VOIP network. The company also offers an enterprise-wide, fully managed and hosted virtual PBX service for small- to mid-size companies, starting at $99 per month (5 extensions, unlimited phone usage, web-based voice mail).

About Palavon Inc.

Palavon Inc. was formed in 2004 to provide telephone service for small to medium sized businesses. The company’s mission is to improve its customers' communication relationships with their clients, vendors and employees. Palavon brings high-end cost effective business telephone services merged with other crtical business processes. These include Customer Relationship Management, Content Management and Project Management. Palavon’s VOIP-driven VoiceNetwork allows for the convergence of voice and data to deliver an open and integrated communications platform that gives business owners the opportunity to optimize existing business processes. With convergence, technology will no longer limit, but enhance, the ability to reinvent business processes, drive down costs, and deliver value to the enterprise.


Richard Krueger

Palavon CMO



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Richard Krueger