Beverly Hills Choppers Unveils $250,000 Swarovski Crystal-encrusted 'Paris Hilton Bike'

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Midi-Chopper pioneers, Beverly Hills Choppers, complete what is perhaps the most incredible custom motorcycle ever made for hotel heiress who helped make the bikes famous.

Beset with more than 100,000 Swarovski crystals, Beverly Hills Choppers announces the completion of the most unbelievable custom chopper ever fabricated. After 6 months of fabrication and embellished with countless crystals by hand, the bike was finally given to the pop icon and self proclaimed “original Beverly Hills Angel,” Paris Hilton. This bike has been so anticipated by the press, that the paparazzi have stopped at nothing to try and get a picture of the bike before it’s unveiling. One resourceful picture bandit climbed five stories to the top of co-founder and alleged mafia figure, Johnny Lew Fratto’s, penthouse apartment in Beverly Hills where the bike was being stored. Caught red handed unwrapping the finished midi from its protective plastic covering, he was thrown out before he could get the “money shot.” The bike was promptly moved to an undisclosed and secure indoor location.

In addition to the crystals, which also spell out the name Paris on the tank, the bike sports a custom pink paint job and pin striping from renowned pinstriper, Bob Iverson. The pint sized powerhouse has a 6 horsepower, 2-stroke, fully automatic Tecumseh engine with electric start and can reach speeds up to 70 miles an hour without having to shift. The engine is fully chromed and includes custom modified exhaust that is sure to turn heads, if Paris doesn’t already. Other custom features that make this bike unique include an Ipod dock, a custom Tom-Tom navigation system that says “that’s hot” in Paris’s voice upon start up and a gas cap that doubles as a compact mirror.

No motorcycle would be complete without the proper rider decked out in the right gear. Ever the fashion plate, Paris will also be presented with matching Swarovski crystal covered riding shoes, helmet and a Beverly Hills Angels jacket created by rockstar designer Eric “G-Man” Gottesman.

Beverly Hills Choppers is a division of Fratto-Beich Productions; an entertainment production and brand creation company owned by Johnny Fratto and Wally Beich currently in development of a television series called “Son of a Gun.” A perfect mix of “Curb Your Enthusiasm” and “The Sopranos,” the series follows the day-to-day happenings of the company’s co-founder, Johnny Lew Fratto (a real life Chili Palmer), the son of a Midwest Mafia boss in Al Capone’s notorious Midwest army. Through its demi-reality format, The Beverly Hills Choppers crew takes the viewer through a hilarious series of events that involve reputed gangsters, the Hollywood elite and well known business moguls. Be sure that the Choppers and Beverly Hills Angels apparel, which recently entered into a licensing deal with clothing manufacturer Larry Levine and Impulsewear, will have a starring role in this series.

For more information on the “Paris Bike” and the unveiling event please contact Matt Meyerson at mmeyerson@bwr-la.com or by phone at 310-550-7776. Photos are available on Wireimage.com and Gettyimages.com.

Headquartered in Beverly Hills with offices in New York, B|W|R Public Relations has established a 25-year reputation as a full-service firm. Its clients have spanned a breadth of publicity disciplines including corporate (e.g., HP, Nike, Microsoft), corporate entertainment (19 Entertainment, Alcon Entertainment, Mosaic Media, Yari Film Group, Regency Television), feature film (Holes, Frida, Snatch, Nurse Betty, My Dog Skip, Bean, The Usual Suspects, Se7en), television networks (launch of TNT, E!, Sci-Fi Channel, Oxygen, Sí TV, Al Gore’s INdTV), television shows (“American Idol,” “Malcolm in the Middle,” “The Bernie Mac Show,” “Spin City,” “Home Improvement”) and talent (currently Robert Duvall, Brad Pitt, Britney Spears, Jennifer Lopez, Renée Zellweger, Ashton Kutcher, Jack Black, Chris Rock, Lindsay Lohan, Will Ferrell, Jennifer Garner, Reese Witherspoon, Adam Sandler, Vin Diesel, Dave Chappelle, Nicolette Sheridan, Jon Stewart, Hilary Swank and Snoop Dogg, among 150 personalities).

The company’s other core competencies include special events (including venue openings, concerts, award shows and parties such as Elton John/Oscars, “Entertainment Tonight”/Emmys and Nelly/Grammys), non-profit/public affairs (Revlon Run/Walk for Women, Rock the Vote, American Red Cross, Read California, Habitat for Humanity/Jimmy Carter Work Project), destinations (Wynn Las Vegas, Mandalay Bay, W hotels, Sandals & Beaches Resorts, St. Regis Monarch Beach Resort, Virgin Megastore, DisneyQuest, Louis Vuitton, Michael Jordan’s Steak House, ESPN Zone), consumer products (Perrier, Rockstar, Patrón, Absolut, Diesel, The BikeBoard, Trish McEvoy, Michael Jordan Cologne), publishing (Lemony Snicket, “The Boondocks’” Aaron McGruder, Playboy Enterprises, Los Angeles Magazine, Stuff) and technology (Nokia, LG Electronics, Microsoft Xbox, TiVo, Adobe, Sirius Satellite Radio, Amazon.com).

B|W|R PPI was formed in late 2004 to address the needs of corporate clients seeking to "lower the velvet rope" to Hollywood. Through product placement, brand integration, promotions and partnerships, PPI leverages the company's unmatched contact database to create organic branding campaigns within the entertainment landscape. Its current roster includes clients such as Rebel Yell, Butterfly Dropout, Fidelity Denim, Rip Curl, Geoff Thomas Designs and Gary Scott USA and has worked on special projects for Clive Davis's Grammy Party, The New York Comedy Festival, Capitol Records, Sanctuary during Video Music Award Weekend and Spin Magazine's Year in Music Party partnering them with such brands as Hasbro, O'Neill, Everglo, Doc Marten's, Reader's Digest and the Verisign Corporation.

For press, production or talent inquiries please contact:

Matt Meyerson

Sr. V.P., Product Placement

B|W|R PPI

9100 Wilshire Blvd.

Sixth Floor, West Tower

Beverly Hills, CA 90212

(310)550-7776 p

(310)550-1701 f

(310)806-3672 c

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Matt Meyerson