Dovarri Offers Tailored Versions of Its Hosted CRM/SFA Software

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Dovarri offers next-generation of Sales Force Automation tools.

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Dovarri, Inc., a hosted CRM/Sales Force Automation (SFA) company, announced today that it is now shipping Version 6.0, designed with enhanced sales lead generation, real-time prospecting and improved workflows in four separate editions aimed at single users, small and medium businesses and enterprises. With earlier versions in use by more than 1,000 customers in 35 countries, Version 6.0 is available immediately and has already been installed by several customers, including the sales department of the University of Houston’s Sales Excellence Institute, the leading undergraduate sales education curriculum in the United States.

Dovarri 6.0 pares its full-scale offering into tailored products that meet the needs of small to mid-sized companies, as well as larger enterprises. The new products provide the same flexibility and mobility that Dovarri is known for, but packaged to grow as sales organizations expand. The new releases provide enhanced user experience with a new look and feel, new tools and an improved workflow that enables sales data to be more easily integrated with a company’s existing applications. With 6.0, Dovarri also expands its solutions to include a single user version, Dovarri PRO One®, which is designed to provide individuals access to many of the features of the full-enterprise software version at a fraction of the price.

The Dovarri PRO-One® product is designed for single users. It synchronizes with Microsoft Outlook® so that all documents -- contacts, sales opportunities, notes, activities, purchase histories, and emails -- all accessed from one place. Dovarri PRO-One Plus®, a collaborative version, accommodates up to five users. Both offer customizable solutions for small businesses and independent sales reps who need to manage their accounts, produce proposals and create basic reports anywhere.    

The Dovarri Team Edition® allows small to midsize companies the ability to manage customer relationships in a more sophisticated environment when collaboration and reporting are important. It includes The Discovery Tool that provides the ability to create qualifying criteria for prospects and leads members of the sales team through appropriate steps to determine the level of interest and conclude the sale. The Management Central component provides a single multi-dimensional view of the most important information needed to manage your sales organization--in real time. In the Reports section managers can choose from up to 22 real-time reports for sales, prospect, proposal and team activities, and with the custom reports option, design company specific reports.

Those familiar with Dovarri’s 5.2 version will recognize the same comprehensive capabilities in the updated Dovarri Enterprise® product. Its comprehensive SFA/CRM features address the needs of more complex selling processes by recognizing different divisions, product lines, and sales cycles. Armed with all of the features in the Enterprise Edition and The Management Central interface, sales teams and management control their sales processes from initial contact all the way through closing the sale. Companies even have the ability to manage their customers after the sale though Project Management and Purchase History

As part of 6.0, Dovarri is now shipping the Dovarri iMarket® software, included with all four solutions. Dovarri iMarket turns Microsoft Outlook into a powerful sales and marketing utility that provides the user with real-time prospect intelligence. Dovarri iMarket is fully-integrated with Microsoft’s Outlook and traces the receipt, review and hyperlink activity of the recipients so that the sales team can ascertain the level of interest and respond appropriately to inquiries.

Also as part of 6.0 is TrainOne, an innovative approach to sales training that integrates videos of sales guru Jeffrey Gitomer’s sales principles with Dovarri's sales force automation solution. This option allows sales teams access to real-world sales education and motivation within the sales tool specific to the stage of the selling process that they are currently using. This powerful on-demand offering cannot be found in other sales force automation tools or customer relationship management software, it is only available through Dovarri.

“We’re known in the market for our broad range of sales features,” said Geary Broadnax, Dovarri’s Chairman and CEO. “Our clients are looking for sales force automation, and not just a watered down version of a basic CRM package normally built by an IT staff. Our products are designed by sales people for sales people, and are focused on improving the sales process and closing sales-- not just capturing data.

“With 6.0, we created a scaled version for small businesses. With smaller staffs, everyone wears multiple hats so it’s critical that they have a good sales process in place that allows them to keep up with sales while performing other tasks.”

Each Dovarri solution is compatible with PC, PDA or PC tablet, allowing sales to be closed from the office or the road, and can also be customized to mimic current sales processes to further accelerate adoption and foster everyday use.

About Dovarri:

Dovarri, Inc. builds and delivers SFA/CRM solutions that help sales people close sales. Every organization implementing a CRM solution experiences resistance to that solution if it forces a new process or methodology on its users. Dovarri succeeds where so many others have failed because our solutions truly can be adapted to match the existing process, methodology and terminology of our customers. This flexibility effectively reduces the amount of time needed to learn the solution, thus increasing the amount of time available for selling. Dovarri was founded in 1993 and is headquartered in Houston, Texas. Dovarri solutions are designed and built by sales people for sales people. For more information, visit


Terry Frechette

Dovarri, Inc

Phone: (781) 388-7900, ext 216

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Terry Frechette
Dovarri, Inc.
781-388-7900 -216
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