Syndicate Conference Illuminates How News Feeds and Employee Blogs Aid Companies in Building Loyalty with Customers

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Veteran corporate bloggers discuss best practices.

RSS, Blogs, PodCasts and the New Marketing Mix

IDG World Expo, the leading producer of world-class tradeshows, conferences and events for technology markets, today gave details of the “Syndicated Company and Product Environments” conference track at Syndicāte™, scheduled to take place December 12-14, 2005 at the Hilton San Francisco. This track will discuss how companies of all sizes (from corporate titans like GM to neighborhood book stores) are syndicating all kinds of content in pursuit of real business goals.

Syndicāte conference shows how syndication and social media tools such as RSS, blogs and podcasts are transforming the way businesses do business. The “Syndicated Company and Product Environments” track is one of four tracks, and it is geared to help companies learn how to better interact with and directly inform their customers.

“It's only six months since the first Syndicate in New York, and already the whole field has grown enormously,” said Doc Searls, Syndicāte conference chairperson. “There are more than 20 million blogs now. Podcasting has gone mainstream. 'Tagging' is a hot new topic that will grow and change just in the three days at Syndicāte. Syndicated 'Live Web' search is booming, and diversifying with each new service that enters the field. Publishing, broadcasting, website management, advertising, PR, corporate communications and countless other fields are being changed rapidly by syndication.”

Sessions in the “Syndicated Company and Product Environments” track include:

•“Corporate Blogging,” veteran corporate bloggers from Yahoo!, Forrester Research, NewsGator Technologies and WhatCounts discuss best practices for corporate blogging.

•“RSS, Blogs, PodCasts and the New Marketing Mix,” examines where these tools fit in a company’s marketing strategy. Are they brand builders, or are they direct marketing programs? If the latter, what are the metrics and where is the ROI?

•“Advertising in Blogs & RSS,” with the SVP for Interactive Marketing at Turner Broadcast (TBS), and executives from Blogads, Pheedo and Marqui. Discusses how to pick the right blogs and bloggers to advertise with; discusses demographics, reach, impressions, visitors and influence.

•“Conversational Marketing,” discusses how online mavens and influentials can kill or catapult a carefully orchestrated marketing campaign in hours or days.

•“RSS & Brand: Winning the Trust Battle with Customers,” speakers from Google, SimpleFeed and Intuit discuss how smart companies are giving up the sales lead, but gaining an evangelist.

•"After the Search Marketing Revolution," with speakers from IBM, and This session reviews successful search engine marketing strategies and then looks at what might succeed them.

Syndicāte’s RSS Feed

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Syndicator Blog

To read the Syndicator™ blog, visit

For more information about Syndicāte or to register for the event, please visit

About Syndicāte

As the premier event for content syndication trends, Syndicāte™ ( is a B2B Conference providing awareness, clarity, education, deal making and strategic business opportunities surrounding the emergence of online media syndication. This program will focus on emerging technologies such as RSS (Really Simple Syndication), for content owners and producers, new media executives, marketers, advertisers and public relations professionals.

About IDG World Expo

IDG World Expo ( produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo®, LinuxWorld Conference & Expo®, Wireless Sensing Solutions®, Syndicate™, GridWorld™, OSBC®, Digital ID World®, RoboBusiness and RoboNexus. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo®, MacworldConference & Expo®, DEMO®, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at


Mike Sponseller

IDG World Expo


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