Scala Addresses Record Attendance at EMEA Partner Event in Amsterdam

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Scala announces record-breaking attendance at the annual EMEA Partner Event in Amsterdam, NL November 8-9, 2005. This year, 130 delegates from 25 countries across Europe, the Middle East and Africa attended the event.

Scala Inc. (, the world’s leading software platform for digital signage, announces record-breaking attendance at the annual EMEA Partner Event in Amsterdam, NL November 8-9, 2005.

The annual event is designed to bring together Scala’s Partner network and present customer successes, business initiatives and new product plans. This year, 130 delegates from 25 countries across Europe, the Middle East and Africa attended the event.

The first day was dedicated to Scala’s Partners presenting their success stories to their peers in the Digital Signage industry. Included in the presentations were: Wim van den Dungen of Rabobank in the Netherlands; Markus Dierkes of IBM Germany; Matias Brianso of CEC/CNC in Spain; Ahmed El Ridi of SSS in Dubai, UAE; Barry Thurston and Peter Critchley from MIT, a division of the Beaver Group in the UK; Rafal Bremer of T-Systems in Poland; Stephan Otterbach and Markus Wetzlar of IC Lab in Germany; and Martin Kingdon of POPAI in the UK. Scala Partners presented stories of innovative digital signage installations throughout the hemisphere.

On the second day Peter Cherna, VP Engineering for Scala, presented Scala’s product roadmap for 2006 identifying new technologies and products to address the demands of an ever-expanding Digital Signage marketplace.

Also Oscar Elizaga, Scala’s Business Development Director for Spain, Portugal, Italy and France unveiled plans to improve sales processes that meet the growing market demand for digital signage.

After lunch, Bill Pennell of Media Wide and formerly of Tesco UK, now a respected consultant in the Digital Signage industry, presented his view of digital signage around the globe. In addition, Phil Austin of Innov8 in the UK presented a treatise on Building Scaleable Networks.

To support the event a number of Scala technology partners exhibited their related technologies for the Digital Signage industry including: Opticality (X3D), NEC Display Solutions, MultiQ, M-cube, ViewPIA, Bizet from Lavitsky Computer Laboratories Inc., and Matrox.

To round off the event a gala dinner was highlighted by the presentation of awards in three categories:

E    Most Scala Players Deployed – T-Systems Poland

E    Best Performing Newcomer – Centro Novo das Comunicacions (CNC) Spain

E    Most New Customers -- Specialized Software Services (SSS) Dubai, UAE

“The event was a huge success”, says Mike Fabian, VP EMEA for Scala, “with 130 delegates attending, representing 25 countries, this year’s EMEA Partner event represented a milestone in the Scala success story.”

“This event highlights the Scala Partner Network as a community of like-minded business professionals dedicated to the success of the Digital Signage Industry”, says Gerard Bucas, President and CEO of Scala Inc.

About Scala, Inc.

Scala, Inc. ( pioneered the industry of digital signage in1987, and is today headquartered near Philadelphia, Pennsylvania, with operations in California, the UK, Norway, The Netherlands, China and Japan. As flat panel and networking technologies catch up with Scala's vision, Scala finds itself with over a 15-year head start, helping it to win some of the largest digital signage engagements and most respectable partners in the industry. Companies that are implementing their digital signage equipment on the Scala InfoChannel® 3 platform include Tesco, Best Buy, T-Mobile, ShopRite, Virgin MegaStore, Bloomberg, Kiwi, Azizia-Panda Supermarket, McKee Foods, Burger King, Muvico, Warner Brothers Movie World, RaboBank, Nedbank, Santiago Airport, Dubai Airport. A network of over 250 Value Added Resellers across the globe offer Scala InfoChannel® solutions, and constitute our sales and support force that extends to every continent but Antarctica.

Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.

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