SmartClixx Clears the Runway for the southwestgiftcard

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Southwest Airlines Co. (NYSE: LUV) announced on November 1st the launch of the southwestgiftcard at . SmartClixx, the leading provider of in-house stored value card and gift card software, supplied the solution.

Southwest now offers the southwestgiftcard for purchase at, and is redeemable at, Southwest Ticket Counter locations, and by calling Southwest Airlines Reservations at (800) IFLYSWA.

"SmartClixx delivered a customized system on time and on budget," said Tom Nealon, CIO at Southwest. "When we were evaluating gift card software and third party solution providers, SmartClixx had the best Customer references and a proven track record for delivering and deploying successful solutions. As their first airline customer, Southwest brought some special challenges to the SmartClixx technical team that no other airline has yet accomplished. We are extremely pleased with the results and know that we have a premier solution."

"So far, the program has been a tremendous success," stated Joyce Rogge, Senior VP of Marketing for Southwest. "Gift card sales have well exceeded our expectations. We are most pleased with the success of our electronic version of the southwestgiftcard, which can be emailed to the recipient free of charge and received within an hour. Our Customers are proving that they like the instant gratification of the electronic southwestgiftcard."

The Southwest Marketing department reports that their creative Customers are the best source for new ideas. Customers are sending southwestgiftcards to friends and family for a variety of reasons -- holiday gifts, birthdays, wedding gifts, and many simply encouraging the recipient to take a much needed vacation. As the holidays approach, it seems that everyone wants to be with someone they love, and what better way to make it happen than with the southwestgiftcard from the LUV airline!    

SmartClixx targets the world's largest companies that want to run their stored value card operations in-house. Gary Dinkin, SmartClixx CEO, says, "We are very pleased with the success that Southwest is experiencing. Southwest Airlines brought some new challenges to the table for us but because our software is extremely robust, easily configurable, and richly API-driven, we were able to successfully meet their expectations."

About Southwest Airlines Co.

Southwest Airlines, the nation's largest carrier in terms of domestic passengers enplaned, currently serves 61 cities in 31 states. Based in Dallas, Southwest currently operates more than 3,000 flights a day and has 31,000+ employees systemwide.

About SmartClixx LLC

SmartClixx LLC works with some of the world's largest retailers providing unique in-house Stored Value Card/Gift Card application software and services without charging per-transaction fees. Security, flexibility, streamlined processes and operations, data mining, and future capability with significant cost savings are just a few reasons why Southwest Airlines, Saks Incorporated, Charming Shoppes, Chico's, The TJX Companies and many others selected the SmartClixx Stored Value Card solution. For more information about SmartClixx, please visit or call (561) 998-8515.

SmartClixx, SmartClixx Stored Value Card, and SmartClixx SVC are all trademarks of SmartClixx LLC in the United States and/or other countries.


Linda Brodsky of SmartClixx LLC,


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