Study Shows Australians May Pay Too Much for Domain Names

Share Article

A new study reveals that some Australian registrars charge three times more than others for a single domain name registration. The study not only compares costs but also covers how people choose their registrars.

A new study from Marketing Cues ( compares Australian registrars and reveals that the price for the registration of a single domain name can vary by more than 300 percent.

More than a cost comparative exercise, the study provides an insight into the domain name system and how Australian registrars compare.

"Ultimately, choosing a registrar is not always about money," says Henriette Martel-Lawson, Web site strategist and the author of the study. "People choose registrars based on loyalty, convenience, personal knowledge, viral marketing and brand image."

Martel-Lawson performed the study after learning that some Australian registrars charge more than 600 percent for certain domain name packages. The study provides readers with these cost comparisons plus basic information about the benefits of registering domain names. Readers also will find a list of guidelines for choosing registrars and a directory of useful Internet resources.

Although the study has an Australian bias, the tips on how to choose a registrar and multiple domain names will benefit any online marketer and website owner. As the competitive field of domain registration continues to grow, Martel-Lawson will update the study frequently to help readers continue to make smart decisions when purchasing or renewing their domain names.

The study is free to download at

About Henriette Martel-Lawson

Henriette Martel-Lawson is a Web site strategist, online researcher, professional speaker, publisher and consultant. She also is the author of the internationally acclaimed book, "200 Marketing Ideas for Your Website." Martel-Lawson founded Marketing Cues, which provides website marketing resources and publishes WEBmarketingcues, a free bi-monthly email newsletter.

For more information, please visit


Henriette Martel-Lawson

Marketing Cues

+61 8 9243 1260

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Henriette Martel-Lawson
Visit website