Diogenes Analytical Labs Forms “Storage Buyer’s Guild”

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Guild members receive up-to-the-minute “street price” guidance for storage products

Diogenes Analytical Laboratories, recognized as the premier source of unbiased storage-product information, announced today formation of the Diogenes Storage Buyer’s Guild. The guild offers price guidance to members to help take the mystery out of computer-storage product prices. Annual memberships are available to IT organizations with fees based on the size of the organization, ranging from $2,500 to $10,000. More details are available at http://www.diogeneslab.com.

“Storage prices are the last great mystery in storage solutions,” said Dan Likarish, lead faculty member for the Computer Information Technology master’s program at Regis University in Englewood, Colo. “Having a source for comparative information can help IT organizations to potentially save tens of thousands of dollars.”

“Initial purchase price is only part of the story,” said Phil Goodwin, president of Diogenes. “Some contracts will have a great initial purchase price, but will also include high upgrade fees. Others contracts will offer great hardware prices but hide the costs in software or support. As a result, it is not uncommon for one company to pay 200 percent to 300 percent more than another company for a similar configuration over the life of the system. However, information from the guild will help IT consumers to be certain that they have a fair total contract and almost certainly save them many times more than the membership fee.”

“Companies generally don’t have any information regarding what computer storage should really cost,” said Thomas Conroy, a founding member of the Colorado Front Range chapter of the Storage Networking User’s Group. “The Diogenes guild could completely change the buyer/seller dynamic for storage, just as car-buying services did for automobiles.”

Information provided through the guild differs from printed price guides in two important ways. First, because of the dynamic nature of storage prices where hardware declines 10 percent to 12 percent per quarter but software increases as a portion of the sale, written guides often are out-of-date before they’re published. Second, no two configurations are identical, so written guides never match specific situations. Guidance from the guild is tailored to the member-specific situation and looks at the structure of the entire deal, factoring in hardware, software, upgrades and support.

About Diogenes Analytical Laboratories:

Diogenes Analytical Laboratories, Inc., based in Colorado, was founded to help IT buyers reduce the inherent risk and uncertainty associated with technology purchases. Diogenes provides objective research, strategy development, price negotiation assistance, and product and technology reviews free of vendor conflicts of interest. Guidance to clients is based on actual product experiences and hands-on tests. More information about the company can be obtained at http://www.diogeneslab.com.


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Bryan Nakagawa