Real Digital Media CEO to Participate on TREX / StorExpo Panel Discussion

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Discussion to Focus on the Evolving Role of Technology in Visual Merchandising and Integrating the Store Experience

Real Digital Media (RDM), a leading provider of next generation digital signage products for establishing point of purchase marketing, promotions and corporate communication networks, today announced that Ken Goldberg, CEO of Real Digital Media, will participate in a panel discussion at the Total Retail Experience (TREX) StorExpo. The panel discussion, entitled “The Evolving Role of Technology in Visual Merchandising and Integrating the Store Experience,” is scheduled for Wednesday, December 7th, 2005 from 3:30-4:30 pm EST at the Javits Center in New York City.

The panel discussion will be moderated by Nikki Baird, Senior Analyst, Consumer Markets Forrester Research. Panelists include John Paul Orr, EVP General Manager of National In-Store; Beth Corbett, VP New Media Services, Nielsen Media Research; and Ken Goldberg, Chief Executive Officer, Real Digital Media.

The discussion will focus on the convergence of falling technology costs and the challenge of reaching today’s discriminating consumer, and how combined, have brought a new awareness to the opportunity and value of in-store media. Digital delivery of dynamic, customized content provides ‘just-in-time’ messaging to consumers who are primed to buy, while also capturing much more extensive information about consumer behavior in stores. These leading industry executives on the panel will discuss the major components of in-store media, including content, distribution, presentation and measurement.

Panelist Ken Goldberg will be focusing on the role of technology in today’s evolving retail experience.

“Trends are showing consumers are increasingly becoming more resistant to mass marketing messages, while more accepting of technology as part of the store experience,” said Ken Goldberg, CEO of Real Digital Media. “With ad backlash and blocking on the rise in traditional and online mediums, in-store technology that facilitates relevant messaging of a brand or product through the digital delivery of dynamic, customized content at the point-of-purchase is the next advertising frontier. Digital signage companies like Real Digital Media are leading the way, and I’m looking forward to discussing the future role of narrowcasting with my peers as it relates to marketing in the retail environment.”

TREX is designed for the needs and interests of a wide spectrum of professionals involved in marketing at retail including brand marketers, P-O-P specialists, visual merchandising professionals, retail managers and creative executives. TREX offers two dynamic keynote sessions, 19 informative, educational seminars and a world-class trade show of everything retail.

About Real Digital Media

Real Digital Media (RDM) provides next generation digital signage products for establishing point of purchase marketing, advertising and corporate communication networks. Founded in 2002, our family of NEOCAST digital media products manage, deliver and play content in a wide range of digital video and audio formats. With RDM, programming can be customized across entire digital signage networks, down to individual screens, providing ultimate flexibility in reaching customers with targeted messaging at the right place, at the right time. For more information, please visit

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