Comparing Telesales Effectiveness to Webinars (Cost per Lead vs. Quality of Lead)

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This free webinar is specifically being offered to companies in Oregon, Michigan, and Nevada and designed to cover the pros and cons of outbound telesales vs. the educational webinar.

Mr. Chad Burmeister, Founder and Former President and CEO of Tele-SalesForce, Inc. and Rick Johnson, WebEx Solutions Expert, will be hosting this educational webinar to cover:

-The typical metrics of a telesales campaign

-The typical metrics of a webinar

-The difference in cost per lead and quality of lead

Mr. Burmeister and Tele-SalesForce have been written about in the Scottsdale Tribune, Essentials of Business Process Outsourcing by Dr. Thomas Deuning, and has been helping companies with outsourced business development and lead generation for the past 5+ years. The information shared will open your eyes to the power of complimenting your telesales programs with educational webinars.

On the one hand, Executives believe that their Account Executives and sales teams should be responsible for finding and qualifying their own leads. The other school of thought is to completely outsource the process to lower cost resources who are trained in the latest telesales techniques so that the sals team can focus on closing. The answer is not surprising at all--a balanced approach to lead generation is the best way. However, as case studies have shown, by using telesales combined with webinars often produce the best results.

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Chad Burmeister
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